Technical Lead, Marketing Technology and Personalization (Developer) (Adobe)

We are currently looking for exceptional candidates to fill positions in the below categories. search results Technical Lead, Martech & Personalization (Adobe) Apply now Job no: 650716 Work type: Regular (Full-Time) Location: Orlando Categories: Marketing & Sales, Orlando - Professional Generic, Digital Technology JOB SUMMARY: The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. Leveraging Adobe Experience Cloud technologies—including AEP, RTCDP, AJO, CJA, Target, AA, AAM—and platforms like SFMC and LiveRamp, this role drives real-time, data-driven customer journeys, owns Adobe governance and data architecture, and leads scrum teams in delivering scalable, secure, and compliant solutions that support multi-channel campaigns and elevate the guest experience. MAJOR RESPONSIBILITIES: Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud. Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools Develop and enforce Adobe governance, including data classification, RBAC, and platform administration. Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles. Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high-quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation. Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities. Performs other duties as assigned. EDUCATION: Bachelor’s degree in Computer Science/Engineering or in a relevant applied quantitative field is required. EXPERIENCE: 7+ years of experience in marketing technology architecture and engineering. Hands-on expertise across Adobe Experience Cloud, including AEP, RTCDP, AJO, CJA, Target, AA, AAM. Experience with SFMC, LiveRamp, and composable CDPs preferred. Strong background in personalization strategies and campaign orchestration. Experience in automating jobs, ability to leverage command line utilities and able to support API builds on premise and cloud environments Experience defining, documenting, and developing best practices, processes and standards related to data engineering for advanced analytics purpose. Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders, including product owners, architects, and executives; or equivalent combination of education and experience. Your talent, skills and experience will be rewarded with a competitive compensation package. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means. Advertised: Oct 3 2025 Eastern Daylight Time Applications close: We will email you new jobs that match this search. Great, we can send you jobs like this, if this is your first time signing up, please check your inbox to confirm your subscription. The email address was invalid, please check for errors. The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. #J-18808-Ljbffr NBC Universal