Marketing Specialist

Responsibilities Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals Develop and execute integrated marketing campaigns across email, digital, direct mail, etc. Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations Attend events outside of standard business hours as needed to support marketing initiatives and brand presence Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic Coordinate the creation, production, and distribution of print materials and promotional items Analyze campaign performance and provide actionable insights to improve effectiveness and ROI Identify and proactively address marketing needs across business units in a constantly evolving environment Requirements Bachelor’s degree in marketing, communications or related field At least 2 years of experience within the home services industry. HVAC, Electric, Plumbing, Appliance Repair, or Roofing preferred. Hands‑on experience with Service Titan’s Marketing Pro (strongly preferred) Demonstrated ability to leverage AI tools to successfully automate key processes Experience executing multi‑channel campaigns, including email, digital, and direct mail Strong understanding of brand management and customer life cycle marketing Experience working cross‑functionally with operations or field team Experience managing agency relationships and external vendors Familiarity with CRM systems and marketing automation platforms Familiarity with Claude, ChatGPT, Gemini and other AI tools Strong project management and organizational skills Rigorous attention to detail Data‑driven mindset with experience in analyzing campaign performance Experience with print production and promotional merchandise Event Planning and coordination experience #J-18808-Ljbffr