Content Marketing Lead

Content Marketing Lead

Denver + Remote (USA)

Breef is the leading platform for brands to find their next agency. We've streamlined the process from start to finish, making it easy to build better marketing teams with the right agencies.

Breef guarantees your brand will find the right agency in days (not months), on budget, and for your most important projects. We're on a mission to give every brand and agency the opportunity to create great work together.

With over 50,000 brands and agencies, Breef is now the largest agency brand globally. Learn more at breef.com

The Role

Breef is seeking a Content Marketing Lead to join our dynamic, quickly growing team. This individual will be responsible for leading our overall content strategy and execution for the Breef brand and supporting channels.

As a visual storyteller, your role is to build brand trust through great content and concepts. You will be responsible for showcasing Breef's product and offering through engaging assets, mediums and platforms. You will work closely with our marketing and design teams to support our go-to-market strategy and initiatives across the organization.

Responsibilities

• Lead and implement a comprehensive content strategy that supports Breef's product, mission and overall brand presence
• Oversee all brand assets and production requirements: emails, decks, social media, paid ads, etc.
• Work extremely closely with our founder and designers on overall brand direction and presence
• Create a robust content calendar and distribution process in collaboration with the larger marketing, growth and sales teams
• Own all marketing trends and research for ads, emails, website, social media, creators, etc.
• Manage and write all briefs for various content needs — working in partnership with our design team
• Support integrated marketing needs through clear product, user and sales materials
• Contribute to our email marketing program and bi-weekly newsletter through creative and copy
• Manage and create posts for Breef's social media channels in collaboration with the larger marketing team
• Write and edit copy for needed brand materials such as email campaigns, website needs, sales enablement materials, etc.
• Contribute to website assets, visuals, and copy as needed
• Own all creator / UGC needs: sourcing, briefs, contracts, and final edits
• Assist with creation of partnership and webinar content, including topics, scripts, and promotional materials
• Lead the concept, creation and briefs for our performance marketing ads — working closely with our growth team on user journey, targeting and ad performance
• Embody the mission and vision of Breef with an understanding of how and why we do what we do

What You’ll Bring

• 5+ years of proven experience in content marketing, with a focus on strategy and execution. Experience within a tech company or B2B setting is a plus
• Experience with social media content and management — knowledge of best practices, formatting, ad sizes, etc.
• Understanding of video mediums — how to concept and brief a strong video for digital mediums
• Experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and brand narrative
• Familiarity with Figma as the main design tool and HubSpot as our CRM
• Extremely strong copywriting and editing skills

Who You Are

• Obsessed with finding the latest social trends, memes, and videos
• Find yourself constantly saving images, websites and pins for inspiration
• Always creating moodboards or trend reports before starting a project
• Highly organized and process-oriented. You can thrive in a constantly changing environment
• A self-starter who is driven by an entrepreneurial spirit
• Use data to improve your work and creative vision
• Passionate about the marketing industry

Benefits

• Competitive compensation and benefits
• Equity in a high-growth startup
• Salary range between $75K-$100K (depending on experience)
• Opportunity for extreme growth and ownership within the organization
• Generous vacation and flexible remote work policy

The Breef HQ is located in Denver, Colorado. We are open to Denver-based candidates or remote candidates — if the right fit.

Breef is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.