Sr Marketing Manager- New Member Growth Acquisition Strategy

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.

PAY RANGE

The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS - because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU'LL MAKE:

You will play a pivotal role in shaping how BECU grows, connects with communities, anddelivers onits commitment to financial well-being. Bydeveloping strategies fornew member acquisition efforts,you'llturn insights into impactful action-designingandoptimizingplansthat attractandengageconsumers and small businesseswhile driving sustainable, profitable growth.

In this role, your ability to blend data, creativity, and market awareness will directly influence how BECU shows up for future members.You'llguide high-impact initiatives, inform enterprise decisions, and ensure acquisition effortsdelivermeaningful value. Simply put-you'llhelp more people access better financial futures while advancing BECU's mission.

** Occasional travel throughout the year to Tukwila, WA office is required.

WHAT YOU'LL DO:

• Shape Growth & Acquisition Strategy: You'lldesign integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels.

• Drive Channel & Audience Strategy: You'lldefine channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms.

• Turn Insights into Actionable Plans: You'lltranslate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success.

• Forecasting & Performance Planning: You'llleadforecasting efforts, membership planning, and projections-ensuring strategies are grounded in data and aligned with enterprise goals.

• Design Offer & Campaign Strategies: You'llbuild and refine offer strategies and go-to-market approaches that resonate with member needs and drive measurable outcomes.

• OptimizeMarketing Performance: You'llanalyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs.

• Evaluate Market & Competitive Landscape: You'llconduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy.

• Collaborate Across Teams: You'llpartner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to businessobjectives.

• Manage Budgets & Financial Performance: You'lloversee marketing budgets, ensuring effective allocation,accuratetracking, and alignment with strategic priorities.

• Influence with Insights: You'lldeliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction.

• Lead & Mentor Others: You'llfoster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships.

Thisisn'tjust about tickingoff tasks on a list.It'sabout making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:

• The opportunity to shape how BECU attracts and serves new members

• A dynamic role blending marketing strategy, analytics, and innovation

• Exposure to senior leadership and the ability to influence key decisions

• A collaborative, purpose-driven environment focused on financial well-being

• Opportunities to mentor, and grow high-performing teams

• Continuous development in data-driven strategy, forecasting, and performance optimization

• The ability to make a meaningful impact on both business outcomes and community success

QUALIFICATIONS:

Minimum Qualifications:

• Minimum requires aBachelor's degree in Marketing, Business Administration,Finance, Economics,or Communications, or equivalent education-related experience

• Minimum6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles

Desired Qualifications:

• Advanced degree in MarketingorBusiness Administration preferred.

• Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities

• Acquisition marketing experience anddemonstratedability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives

• Excellent written and presentation skills, including presentation development and delivery

• Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

• Analytical skills with experience evaluating market opportunities, customer segments, and channel performance

• Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth)

• Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon'tjust fill a role, but fuel the growth and success of BECU? This is more than a job -it'sa chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring yourexpertiseto the table, andlet'sachieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now.

#BECU #YourGrowth #BECUJourney

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.