Bilingual Content Creator (Social Media Specialist)

Job Description

Job Description

Location : San Diego, CA (Onsite) | Type : Full-Time | Compensation : $26.00 - $30.00 an hour

Norm Reeves Dealerships is a nationally recognized group of privately owned retail automotive dealerships in Southern California, Texas, and Florida. Since 1963, our group has built a reputation for innovation, integrity, and putting guests first. We are growing fast, and we are looking for talented people who want to grow their careers as we expand.

We are launching a brand-new Content Creator (Social Media Specialist) role at  Norm Reeves Toyota San Diego , and you will build our social presence there from the ground up. You will be on site every day, capturing real-time content across the dealership and telling the story of our people, our guests, and our community.

You will report to the Social Media Manager and work alongside our Social Community team. That team handles all comments and direct messages, so you can focus on creating great content.

Core Responsibilities  

• Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
• Write clear, engaging captions that fit each platform and audience.
• Work with the Social Media Manager to develop creative concepts and carry out the content calendar. All content gets final approval after it is published.
• Make sure all content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
• Work with team members in every department to create on-camera content, and coach them to feel comfortable on camera.
• Coordinate with dealership departments to schedule people and vehicles for shoots.
• Keep an organized content library, and make sure talent releases, music licensing, and other content permissions are in place.
• Track social trends and performance metrics to find ways to improve engagement and reach.

What You Will Need  

• 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
• A portfolio or reel link with your application, including short-form social content, a long-form YouTube video, and an event recap. (Required)
• Experience creating educational or explainer content is preferred.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
• Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
• Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
• Strong writing, communication, organization, and time management skills.
• Ability to take feedback, meet deadlines, and juggle multiple projects at once.
• Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
• Valid California driver's license and a clean driving record.
• Availability for occasional weekend events, plus the ability to stand for long periods and lift up to 30 pounds.

Benefits & Employee Perks  

• Medical, Dental, Vision, and Complimentary Life Insurance

• 401k Matching and FSA

• Tuition Reimbursement

• Paid Time Off (accrues)

• Supplemental Insurance (Hospital, Accident, Critical Illness)

• Discounts on Vehicles, Services, and Parts

Tips for a Successful Application & Interview Process:   

• Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished

• Transitioning from Another Industry?– A cover letter helps! Use it to highlight transferable skills that make you a great fit

• Dress to Impress – First impressions count. Dress professionally and bring your authentic self

• Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key