Product Manager

Ready to help us transform healthcare? Bring your true colors to blue.

What we need

The Product Development Manager will support the conceptualization and early development of commercial products. This role is responsible for identifying innovative market opportunities, building business cases to assess and prioritize new offerings, and maintaining a product roadmap. The role will work closely with teams across BCBSMA to develop products that meet customer needs and drive targeted business growth.

This position is eligible for the Flex persona. This is a hybrid position, based out of our Hingham or Boston office. Associates who live within 50 miles of the office are expected to work in-person 2 days a week.

Your Day to Day

• Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions

• Define, communicate, and maintain a clear product vision and roadmap based on customer feedback, industry insights, and opportunities identified in data analysis

• Create and manage rigorous, data-driven business cases for new product opportunities, including product specific ROI projections and feasibility analysis

• Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations, and other relevant stakeholders to determine overall concept viability

• Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals

• Drive product affordability initiatives by identifying key drivers of medical cost trend, analyzing financial impacts of benefit changes, and developing product strategies to contribute to lowering the total cost of care

• Partner to develop the initial go-to-market (GTM) strategy for new product launches, including defining the value proposition

• Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback to ensure product success

• Develop and present compelling narratives to leadership regarding product strategy, performance, and growth opportunities

We’re Looking for:

• Ability to translate complex healthcare industry challenges into clear, actionable product opportunities

• Strong financial acumen with experience in business case development

• Strong analytical skills with a proven ability to assess program performance and make data-driven recommendations for improvement

• Strong communication skills (verbal, written, and presentation) with the ability to articulate a compelling product vision and its value proposition

• Excellent organizational and project facilitation skills, with a proven ability to lead collaborative discussions and drive projects to completion

• Demonstrated ability to navigate matrixed teams and achieve goals through creative problem-solving. Comfortable with ambiguity and capable of working independently

• High standards of professionalism, attention to detail, and a commitment to delivering excellent results

What You Bring:

• Bachelor’s degree required; MBA or other Master's degree is a plus

• 3+ years of relevant experience in product development

• Experience in the healthcare industry is strongly preferred

#LI-HYBRID

Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationBoston, HinghamTime TypeFull time

Salary Range: $104,670.00 - $127,930.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap ( and imposter syndrome ( can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture ( page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community ( to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work ( " Page.

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment Employer - veterans/disability. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.