Marketing Senior Associate at JPMorgan Chase Columbus, OH

Marketing Senior Associate – JPMorgan Chase | Columbus, OH. The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross‑functional teams to create campaign strategies that drive awareness and affinity with the products and services we support. As a Senior Marketing Associate on the Engagement Marketing team, you will build customer engagement strategies for the Affluent Segment, focusing on improving awareness and utilization of account benefits and deepening customer relationships. You are data‑driven and analytical, while also being a creative thinker passionate about customer experience, enjoying building from the ground up to drive quantifiable business results. Job Responsibilities Partner with Marketing, Product, Sales and Digital teams to identify opportunities that improve the customer experience, drive innovation, and deliver business results for the Affluent customer segment. Support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle. Contribute to the engagement strategy using omni‑channel approaches that include branch & banker, digital, email, and owned/paid media channels. Develop a test‑and‑learn agenda by working across a cross‑functional team. Recommend solutions and testing plans that improve customer experience, focusing on removing pain points and roadblocks specific to the Affluent customer segment. Partner with Analytics to build a robust performance scorecard that continually evaluates and optimizes program objectives and results. Collaborate with Digital and Analytics Centers of Excellence on opportunity identification through implementation. Required Qualifications, Capabilities & Skills 4‑year degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management. 4+ years of marketing experience with a proven track record in direct‑to‑consumer or digital marketing strategy, innovation, and customer experience. Knowledge across all communication channels, including web, email, SMS, push notifications, in‑app messaging, and paid/display media. Strong analytical, problem‑solving, and planning skills. Ability to manage multiple projects simultaneously within tight deadlines. Excellent written and verbal presentation skills. Highly proficient in Microsoft Excel and PowerPoint. Preferred Qualifications, Capabilities & Skills Experience in the financial services industry; experience with the Affluent customer segment. Develops strong partnerships; leads through collaboration; recognized as a team player. Proven ability to take initiative, influence others, and achieve results. Comfortable with continuously changing priorities in a highly matrixed organization. Benefits and Compensation We offer a competitive total rewards package. Those eligible may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. Benefits include: comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Equal Opportunity Employer / Disability / Veterans We are an equal‑opportunity employer. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also provide reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. #J-18808-Ljbffr JPMorgan Chase