Social Media Manager, RobinNYC & Project Swagger

Social Media Manager, RobinNYC & Project Swagger Location: New York City, NY (On-site) Hours: Full Time, 40 - 50 hours / week About RobinNYC RobinNYC is the media company of Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, founder of Swagger Society, 27x marathon and ultra‑marathon runner, GMA contributor, and 3x New York Times bestselling author. Positioned at the intersection of health, wellness, and lifestyle, RobinNYC blends media and technology to inspire and empower audiences. As we continue to evolve, we are looking for a highly motivated Social Media Manager to join our team. Role Overview The Social Media Manager will play a crucial role in amplifying RobinNYC’s brand presence and Robin’s ecosystem of businesses, including RobinNYC, Project Swagger (podcast) and Swagger Society. This role requires 3-4 years of experience in social media, community management, and content creation. The ideal candidate is a self‑starter with a growth mindset, capable of both creative and data‑informed decision‑making, and eager to contribute to Robin Arzón’s digital and community impact. Responsibilities Content Production & Shoot Organization: Plan, organize, and execute content shoots across channels, coordinating shot lists, timelines, and creative direction. Ideal candidate has hands‑on experience with photography and/or videography and is comfortable capturing and editing content in fast‑paced, real‑world environments. Content Development & Strategy: Develop and implement social media content for RobinNYC and Swagger Society across platforms, including Instagram, TikTok, Facebook, Threads, and YouTube. Own and execute the social media strategy for Project Swagger, driving audience growth and engagement across all platforms. This includes collaborating closely with podcast producers, editors, and the broader team to develop and manage platform‑specific content. Community Engagement: Actively manage and engage with our online community across all platforms, including dedicated engagement and management of the Swagger Society community. Data Analysis: Leverage social media insights to adapt content strategy, optimize performance and drive growth and engagement across platforms. Event Coverage: Attend live events, photoshoots, and appearances to capture real‑time content, ensuring high‑quality visuals and engaging behind‑the‑scenes moments. Qualifications Experience: 3-4 years in social media, podcast development, and/or community management. Location: Must be based in New York City with the ability to be in our Hudson Yards office 3-4 days per week and attend on‑site events and production environments as needed. Skill Set: High attention to detail, fluent in AI tools, Canva, Adobe Photoshop, Capcut (or similar video editing tools), Microsoft Excel, PowerPoint, Word, and Google Docs/Sheets. Mindset: Bias for action, creativity, and a data‑driven approach to decision‑making. Bonus: Experience working with talent‑led brands, media personalities, or communities. #J-18808-Ljbffr RobinNYC