Community Marketing Liaison

Job Description

Job Description

About Kind Senior Care
Kind Senior Care was founded in 2019 with the mission of helping people live independently at home while providing peace of mind for family and loved ones. We’ve already supported hundreds of families, and we’re continuing to grow. We are now seeking a Community Marketing Liaison to join our team in Massachusetts and support our mission. Our three core values—compassion, integrity, and innovation—guide everything we do, and we’re looking for someone who shares these values to help us expand our reach and continue delivering exceptional care.

Position Overview
As a Community Liaison, you will be the face of Kind Senior Care within the community—building strategic relationships and upholding our core values in every interaction. You will focus on establishing and nurturing referral partnerships with a range of healthcare and community-based organizations, including skilled nursing facilities, hospitals, assisted/independent living communities, home health agencies, hospice providers, and geriatric care managers. By showcasing the value and quality of our private care services, you’ll play a pivotal role in helping us achieve our mission of delivering the best care in New England—starting right here in Massachusetts.

Key Responsibilities

• Community Representation : Exemplify Kind Senior Care’s mission and values at all times, serving as an ambassador for our brand.
• Relationship Building : Identify, establish, and maintain strong connections with key referral sources such as skilled nursing facilities, hospitals, assisted and independent living communities, home health agencies, hospice providers, and geriatric care managers.
• Sales & Growth :
  • Develop and execute a strategic plan to meet and exceed quarterly growth targets. 
  • Conduct meetings, presentations, and follow-ups to introduce our services and secure referrals.
• Collaborative Coordination : Work closely with our care coordination teams to facilitate a seamless onboarding process for new clients, reinforcing a reputation for exceptional care.
• Territory Management :
  • Maintain regular outreach and visibility within the North Shore, Boston North, and Merrimack Valley regions.
  • Attend networking events, professional conferences, and community gatherings to expand our referral network.
• Reporting & Analysis : Track performance metrics, maintain comprehensive records of sales activities, and report progress to leadership to inform strategic decisions.

Qualifications

• Experience : 3-5 years in outside sales, business development, or community relations (healthcare or senior care experience strongly preferred).
• Education : Bachelor’s degree in business, marketing, or a related field (or equivalent professional experience).
• Communication Skills : Excellent presentation, negotiation, and interpersonal skills, with the ability to instill confidence and build trust.
• Values-Driven : Proven integrity and empathy, reflecting our commitment to providing high-quality, compassionate care.
• Organization & Self-Motivation : A proactive individual with excellent territory management skills and the drive to work independently in a fast-paced environment.
• Travel : Must hold a valid driver’s license and have reliable transportation for travel throughout the designated territory.

Why Join Kind Senior Care?

• Competitive Compensation : $80k to $120k (includes base salary + uncapped bonus potential)
• 401k with company match
• Mileage reimbursement
• Professional Growth : Become part of a growing organization that places a high value on development and advancement.
• Supportive Culture : Work alongside a caring team devoted to delivering top-tier care to our senior clients.
• Meaningful Impact : Your success directly shapes the well-being of seniors in your community and advances our broader goal to be New England’s best private care provider.

Help us shape the future of senior care in Massachusetts—and beyond!