Marketing Success Specialist

Job Description

Job Description

Description:

About Us:

Five Star Franchising is headquartered in Springville, Utah and is one of the fastest growing home service portfolio franchise companies with seven brands with 600+ franchisee locations across the United States and Canada. We are rapidly acquiring franchising companies – acquiring five brands in less than two years with more brands in the pipeline. Five Star Franchising is unique in that it provides its franchise partners with the tools and support required to maximize entrepreneurial potential in growing a franchise business.

Roles & Responsibilities:

• Train and guide Franchisees through the Marketing Mix with expert recommendations on performance metrics.
• Respond to and manage franchisee marketing collateral requests.
• Drive, develop, and execute digital marketing strategies.
• Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
• Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward PROFIT.
• Develop marketing plans and budgets, track and optimize marketing results for each franchise owner - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent work experience.
• You are not scared to take a phone call, join a video call, or talk to someone in person when they are in need. You are enthusiastic and will put people first with excellent interpersonal skills.
• Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
• Strong project management skills with the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
• Creative thinker that is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
• An analytical mindset with the ability to interpret data and derive actionable insights to drive business growth in the home services industry.
• Lifelong learner. You know you don’t know it all… yet.

Other Expectations

A Specialist must have excellent communication skills — whether it's for pitching new franchise owners or reviewing metrics and analytics.

The best marketing specialists can work cooperatively and effectively with different personality types as well as other departments, vendors, and franchise owners. They can transition seamlessly among projects of varying scale, audience, and format.

Join our team and play a key role in shaping the future of home services marketing. Apply now to be part of our exciting journey!

DRIVE - Company Values

The ideal candidate can and will enjoy a successful career embracing our DRIVE philosophy:

• Driven - We are obsessed with performance, relentless and driven. We are focused on results and passionate about learning. We reject the average.
• Real - We are willing to push back, while being authentic and accountable. We see it. Own it. Solve it. Do it.
• Innovative - We have Grit, Moxie, and Street Smarts. Experienced problem solvers. We see opportunities vs problems.
• Vital - We are dependable, committed, and supportive. As team players we collaborate and become part of the solution.
• Enthusiastic - We put people first, stay positive and have fun. We show we care by uplifting and inspire each other. We have respect for each other.

Benefits

• Medical Insurance – HSA eligible plans available.
• Company covers 90% of the monthly premium for employees and 80% for spouses and dependents.
• Dental Insurance
• Vision Insurance
• Life Insurance
• Supplemental Life Insurance
• Long- and Short-Term Disability Insurances
• Paid Time Off
• 401(k)

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.