Amazon Marketing Specialist
Canyonwall, LLC
Job Description
Job Description
Come and work for an amazing team with a warm atmosphere. We are seeking a dynamic Amazon Advertising Specialist to manage advertising initiatives on the Amazon platform for several clients. This role encompasses the creation and management of campaigns across various Amazon advertising avenues, including Sponsored Products, Sponsored Brands, and DSP. Although we prefer marketing experience, Amazon specific experience is not required.
Key Responsibilities:
• Craft and oversee Amazon advertising campaigns, ensuring alignment with our marketing strategies and business objectives.
• Analyze daily performance data to refine campaigns and achieve optimal ROI.
• Work in tandem with other specialists on your team to ensure a cohesive advertising approach.
• Perform comprehensive keyword research and competitive analysis to enhance campaign results.
• Manage advertising budgets judiciously to maximize returns.
• Utilize system generated reports to report on campaign performance, offering actionable insights and recommendations
• Stay abreast of Amazon's advertising updates and capitalize on emerging opportunities.
• Collaborate with the product team to optimize product listings for SEO and conversions.
• Experiment with keywords and advertising tactics to uncover new growth opportunities and elevate campaign efficacy.
• Utilize advertising data to provide valuable feedback to the product and marketing teams, influencing customer engagement and product strategies.
Qualifications:
• Hands-on experience with digital advertising, particularly Amazon's advertising ecosystem, is highly desirable.
• Proficient in data analysis with a history of using tools like Amazon Seller Central.
• Exceptional communication and project management capabilities.
• Thrives in a fast-paced, ever-evolving work setting.
• Exhibits strong problem-solving acumen and meticulous attention to detail.
• Well-versed in e-commerce, online retail, and contemporary digital marketing practices.
• Familiarity with SEO and e-commerce marketing techniques is advantageous.
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