Director of Sales (Marketing Director)

About this Role TheMarketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals andtargets, achieving maximum occupancy and total revenue potential of theCommunity by attracting qualified prospects and converting those prospects intoResidents. Responsibilities include management of the department reporting aswell as the execution of the marketing plan. Essential Functions Responsiblefor Community outreach and education activities for creating referrals. Specificgoals include but are not limited to: Twointernal group presentations per month Twoexternal group presentations per month Twotargeted group mailings per month Tenmeetings with potential new referrers per week Onefax bomb per month to key referral sources Fifteentelephone calls per day Fivereferrals received per week Coordinatesoutreach meetings for other key staff including General Manager,ResidencyCounselor, and Relocation Specialist. Providesdirect sales back-up for Community Residency Counselor, answeringtelephoneinquiries, scheduling visits, conducting tours and closing sales asneededwhen Community Residency Counselor is not available. Knowsand consistently uses a customer-oriented selling approach. Providesalternate weekend coverage. Participateswith Residency Counselor and Relocation Specialist on developmentofeffective sales and marketing plans drawing on information from analysisof thecompetitive environment. Updateskey competitor evaluation and price surveys semi-annually. Complianceand Safety Followsall emergency procedures Understandsall safety practices and procedures. Communication Exhibitsexcellent customer service and public relations skills. Iscreative, energetic, enthusiastic, patient, flexible, encouraging, andteam-oriented. Displayspatience, tact, enthusiasm and a cheerful disposition. Promotesthe Community in a positive manner and effectively communicatesSolutionsAdvisor Managed Community values to Residents, families, visitors,andAssociates. Excellentcustomer service and public relations skills. Cheerfulpersonality. Keendesire to serve seniors. Fiveyears sales/marketing experience with a proven track record. Effectiveproblem-solving skills. Creativeapproach to goals and problems. Experienceworking with seniors. Demonstratesproficiency in Microsoft Office and other marketing-related software. Provenrecord of identifying and developing professional referral sources. PhysicalRequirements Spendsat least 30% of time on travel to referral sources in market area. Miscellaneous Maybe required to work weekends and holidays as assigned. Maybe required to work on shifts other than the one for which hired. Subjectto exposure to infectious waste, diseases, conditions, etc., includingHIV,AIDS, and Hepatitis B and C viruses. Couldbe subject to hostile and emotionally upset Residents due to mentalstatus. Background,criminal, and drug tests may be required. Maybe asked to submit to random drug test during employment. Mayhave their picture taken and image used in social media or communityadvertising. Maybe video recorded from devices installed by families in residents’apartments. #J-18808-Ljbffr Sonata Lake Mary