Content Strategist

Lead UX Content StrategistAmerican Family Insurance is looking for a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You'll set the direction for how content is authored, structured, and governed—ensuring it performs consistently for both people and AI systems. This is a highly cross-functional, influence-driven role where you'll partner across design, product, engineering, and AI/ML teams to shape thoughtful, scalable experiences. You'll play a key role in shaping how content enables the next generation of intelligent experiences—impacting product quality, AI performance, and user trust at scale. You will report to the Director, Customer Experience - Digital Marketing.Position Compensation Range:$113,000.00 - $194,000.00Pay Rate Type:SalaryCompensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.Key ResponsibilitiesLead Design System Content StrategyShape AI-Driven ExperiencesDrive Structured Content & AI ReadinessEstablish Quality, Accessibility & GovernanceSpecialized Knowledge & Skills RequirementsDemonstrated experience providing customer-driven solutions, support or service.Solid knowledge of the technology industry, including current and emerging digital solutions and trends.Demonstrated verbal and written communication skills with ability to transfer knowledge.Demonstrated ability to work in collaborative teams.Demonstrated experience leading complex projects, including linking and coordinating across multiple stakeholders and providing technical coaching of others.Preferred Skills:Deep experience in UX writing, content strategy, and design systemsProven ability to lead strategy, not just execution, within complex product ecosystems overseeing contractors.Experience with AI-enabled products, prompts, or conversational interfacesWorking knowledge of:How LLMs interpret and generate contentStructured authoring and semantic consistencyContent optimization for search, retrieval, and metadataAI risks (hallucination, bias, misuse) and mitigation approachesIn this hybrid role, you will be expected to work a minimum of 10 days per month out of our Madison, WI, Boston, MA, Denver, CO, Phoenix, AZ or Hopkins, MN offices.We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email View email address on click.appcast.io to request a reasonable accommodation.