Director, Global Ads Product Marketing

Role Overview

At Netflix, our mission is to entertain the world. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting‑edge technology. Within our Ads business, the Product Marketing team drives the global go‑to‑market strategy and scalable execution for client‑facing ad products. We are seeking a Director, Ads Product Marketing to lead a high‑performing team that defines global product positioning, narratives, and launch processes, which regional teams then localize and activate.

Key Responsibilities

• Lead the global go‑to‑market (GTM) strategy for client‑facing ad products, including product positioning, narrative development, and launch frameworks that regional teams can localize and activate.
• Own the end‑to‑end commercial launch process, setting the standard for data‑driven, customer‑centric launches across markets.
• Translate marketplace insights and performance feedback—working closely with cross‑functional partners (Product, Regional Sales leaders, etc.)—into clear, actionable inputs that shape and inform product roadmap.
• Define and maintain the “global GTM spine,” ensuring consistency in how products are framed, packaged, and brought to market.
• Develop foundational, product‑specific sales collateral and enablement resources that serve as the source of truth for all regional adaptations.
• Set and manage commercial‑facing roadmaps, aligning priorities across Product, Sales, and Marketing to maximize adoption and revenue impact.
• Establish success criteria and measurement frameworks for product testing, beta programs, and launches, and use results to continuously refine GTM strategy.
• Enable and empower regional teams with the tools, narratives, and guidance they need to execute effectively in their markets.
• Build, lead, and develop a high‑performing team of Product Marketing Managers and Associates.
• Foster a pragmatic, high‑performance culture grounded in accountability, operational excellence, and measurable commercial impact.
• Set clear priorities, define success metrics, and ensure tight alignment with partner teams globally.

Qualifications

• 18+ years of experience in product marketing, digital advertising and/or B2B strategy, with a minimum of 7+ years in ads product marketing.
• Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.
• Programmatic and Ad Tech expertise; prior hands‑on or strategic oversight in these areas is a strong plus.
• Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization.
• Proven ability to manage and scale cross‑functional programs, while effectively influencing and working with a large set of senior executives and key stakeholders.
• Track record of building, leading, and mentoring high‑performing teams in fast‑paced, high‑growth, and high‑complexity environments.

Compensation & Benefits

The range for this role is $442,000.00 - $790,000.00. Netflix provides comprehensive benefits including health plans, mental health support, a 401(k) retirement plan with employer match, a stock option program, disability programs, health savings and flexible spending accounts, family‑forming benefits, and life and serious injury benefits.

Paid leave of absence programs are offered. Full‑time salaried employees are immediately entitled to flexible time off. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.

Equal Opportunity Statement

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.