VP, Growth Marketing

• Sets the growth marketing strategy that drives measurable business outcomes across the property portfolio - occupancy, revenue, brand demand, and customer acquisition and retention. (Essential)
• Leads the Marketing Business Partner team as the trusted, peer-level partner to property and field leadership, understanding their goals deeply enough to anticipate needs rather than simply respond to requests. (Essential)
• Translates business needs into clear briefs and mobilizes the Centers of Excellence (Brand & Creative, Performance/Digital, and MarTech) into one integrated activation, conducting the marketing engine rather than owning individual channels. (Essential)
• Builds and runs integrated go-to-market plans that connect brand, demand generation, and marketing technology into cohesive campaigns tied to business results. (Essential)
• Establishes portfolio priorities and marketing plans based on property performance, business objectives, and market conditions. (Essential)
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Monitors marketing performance, reports growth impact to leadership, identifies opportunities for improvement, and recommends corrective actions to keep plans on track to occupancy and revenue targets.
• Leads marketing planning and resource allocation activities to maximize business results and operational efficiency.
• Forecasts changes and communicates potential issues and opportunities affecting portfolio performance.
• Facilitates a positive and collaborative work environment among property, operations, and marketing teams.
• Provides input into marketing strategy and strategic planning as a member of the marketing leadership team.
• Other duties and special projects, as assigned.

• Bachelor's Degree in Marketing, Business, Communications, or related field (Required)
• 10+ years in experience in marketing, growth marketing, account management, or related experience (Required)
• Must have a valid driver's license
• Strong organizational, marketing, and strategic planning skills
• Ability to analyze data and identify opportunities to improve business performance
• Ability to creatively solve problems and recommend effective solutions
• Excellent communication and presentation skills
• Ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to translate business objectives into actionable marketing plans
• Proficiency in Microsoft Office, CRM systems, CMS platforms, Google Analytics, and marketing reporting tools
• Experience partnering with business leaders and cross-functional teams to drive results
• Experience managing multiple projects, priorities, and stakeholder relationships
• Experience leading marketing planning and resource allocation activities
• Agency, consulting, or client-facing marketing experience
• Experience in hospitality, real estate, retail, or other multi-location business environments

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty

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