Director, Digital Activation

Agency: Omd

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description:

The Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful Director will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities
• Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others

Qualifications

• Must have strong cross platform Digital Buying & Campaign management & evaluation fundamentals & foundational knowledge, particularly across all Digital platforms - Display, Programmatic, Search & Social
• Experience in planning, buying & campaign management across Digital Display/OLV, Programmatic, Social & Search
• ‘Hands onin platform’ knowledge & experience of Digital Display, Programmatic, Search & Social Investment & activation to provide guidance to Digital direct reports
• Good project management & time management skills to ensure all client deliverables are delivered within agreed timelines; ability to forwardplan campaign workflow & resources to manage Digital team bandwidth & client deliveries
• Attention to detail & strong accuracy rates as the final QA check of the Digital Team’s work product outputs
• Good communication& storytelling skills with the ability to tell a clear & cohesive story with OMD’s POV
• Will be responsible for providing:
• Digital team leadership in managing the Digital team to ensure daily operations & digital deliverables are met
• Client thought leadership for all things Digital (eg.Display OLV, Programmatic, Search, Social)
• Development of a Digital strategic roadmap, innovation recommendations/concepts and Test & Learn agenda and the implementation of these roadmaps
• Trouble-shooting& training to help the Digital team overcome any challenges with campaign set up, management, reconciliation & evaluation
• Developing and ensuring the Digital team is compliant with OM best practices with campaign set up, management & evaluation

New York: $90,000.00-$215,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:

For US Job Seekers:

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.