Marketing Account Manager

Job Description

Job Description

The Role

The Marketing Account Manager owns the growth outcomes of a portfolio of health system and medical group customers. You are the person who makes sure each account's marketing programs are live, performing, and tied to real patient volume, and you are the connective tissue between the customer and our internal teams.

This is not a coordinator role. You will own goals, run programs, read the data, and drive the internal work needed to hit the number.

What You'll Do

Own customer growth goals

• Translate each customer's growth objectives (service line volume, new patient acquisition, market share in target geographies) into a marketing plan with clear targets and timelines.
• Track patient capture performance against plan: lead volume, conversion to booked appointment, show rate, cost per acquired patient, and service line mix.
• Spot underperformance early, diagnose it, and put a corrective plan in motion before the customer has to ask.

Run the programs

• Coordinate execution across paid media, SEO and local listings, reputation, campaigns, and automated patient outreach.
• Build and maintain campaign calendars, launch checklists, and reporting cadences for every account in your book.
• Prepare and lead monthly and quarterly business reviews with customer marketing and operations leaders, telling a clear story about what worked, what didn't, and what happens next.

Drive cross-functional execution

• Partner with Customer Success, Implementation, Product, and Engineering to get integrations, workflows, and campaign requirements delivered on time.
• Work with our paid media and content specialists to brief work, review output, and hold quality standards.
• Feed customer insight back into Product so the platform gets better for the next hundred accounts.

Project manage everything

• Maintain a single source of truth for each account: scope, milestones, owners, dependencies, risks, and status.
• Run structured status updates internally and externally. Nothing slips silently.
• Close the loop on every commitment made to a customer.

Requirements

What You'll Bring

• 3+ years in account management, digital marketing, growth marketing, or agency-side client services. Healthcare experience is a strong plus.
• A track record of owning performance numbers, not just deliverables.
• Strong project management discipline and comfort running multiple accounts and timelines at once.
• Fluency with the modern marketing stack: analytics and attribution dashboards, CRM, marketing automation, paid media platforms, SEO and local listings tools.
• Tech-forward instincts. You use AI tools daily to move faster, you can learn a new platform without hand-holding, and you are comfortable digging into data and workflow logic rather than waiting for someone to hand you a report.
• Excellent written and verbal communication. You can hold a room with a hospital marketing director or a practice administrator.
• Ability to work onsite in the Dallas / Irving area.

Nice to Have

• Experience marketing for hospitals, health systems, or multi-location specialty groups.
• Familiarity with EHR and practice management workflows, patient scheduling, or revenue cycle basics.
• Experience with SQL, BI tools, or building your own reporting views.

Why This Role

You will own real outcomes for real health systems, with a platform that gives you levers most marketers never get: AI agents, live scheduling data, and automation that reaches patients at the moment of intent. If you want to see the direct line between your work and patients getting care, this is that seat.

Benefits

Health, Dental, Vision, and Life Insurance
Paid Time Off