PPC & Local SEO Specialist

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results. Our clients stay with us for years, and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I. Position Overview

The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility. The ideal candidate has strong technical skills across paid and organic local channels, excellent attention to detail, and the ability to translate data into actionable campaign improvements.

This role is accountable for delivering results across five key areas:

1. Account Setup & Maintenance

Ensure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.

Key Responsibilities

• Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standards
• Set up and configure Local Service Ads accounts, including verification and background check processes
• Develop detailed ad profiles including business information, service areas, business hours, and services offered
• Perform keyword research and develop keyword and negative keyword lists
• Create ad groups and develop compelling ad copy aligned with client goals
• Build landing pages using Unbounce and/or WordPress Beaver Builder, or provide content specifications for the web team
• Set up conversion tracking using Google Tag Manager and/or WhatConverts, including form fills and call tracking
• Test and verify that all conversion tracking is functioning correctly with proper attribution
• Maintain organized, clean account structures that facilitate easy management and reporting

Success Metrics

• All new accounts set up within established timelines and meeting quality standards
• Conversion tracking verified and functioning correctly for 100% of accounts
• Account structures follow TCMS naming conventions and organizational standards
• All required verification processes completed without delays

2. Campaign Management

Execute and optimize paid search campaigns to drive qualified leads while staying within client budgets.

Key Responsibilities

• Set and manage budgets for Google Ads and LSA campaigns, ensuring cost‑effective lead generation
• Adjust bids to ensure ads are competitive and achieve desired lead volumes
• Continuously optimize campaigns to drive conversions while staying within budget
• Implement A/B tests for ad copy, landing pages, and targeting (when appropriate)
• Create remarketing campaigns using RLSA and audience lists when applicable
• Monitor campaigns daily to quickly identify and resolve issues
• Apply demographic, device, and geographic targeting based on strategy recommendations
• Stay current on Google Ads platform changes, new features, and best practices
• Follow established SOPs and best practices for all campaign management activities

Success Metrics

• Campaigns optimized weekly with documented changes and rationale
• Budget utilization within 5% of target (no significant underspend or overspend)
• Issues identified and escalated or resolved within 24 hours
• A/B tests running on appropriate accounts with documented learnings

3. Google Business Profile & Local SEO Management

Manage and optimize Google Business Profiles and local SEO presence to maximize visibility and engagement in local search results.

Key Responsibilities

• Set up, claim, and optimize Google Business Profile listings for new and existing clients
• Maintain accurate and complete GBP information including business details, service areas, hours, photos, and services
• Create and publish regular GBP posts aligned with seasonal campaigns and client promotions
• Build and manage local citation listings across key directories (Google, Yelp, Bing Places, Angi, etc.)
• Audit and correct NAP (Name, Address, Phone) inconsistencies across citation sources
• Monitor and respond to Google reviews in accordance with TCMS review response guidelines
• Flag negative reviews and elevate to the client success team when necessary
• Proactively solicit reviews through established outreach processes when applicable
• Identify and resolve GBP listing issues such as duplicate listings, suspended profiles, or incorrect edits

Success Metrics

• GBP profiles fully optimized and updated for 100% of applicable clients
• Citation audits completed on schedule with errors corrected within established timelines
• Review responses published within 24–48 hours of receipt
• No unresolved GBP suspensions or critical listing errors outstanding

4. Paid Search & Local SEO Analysis & Reporting

Analyze campaign and local SEO performance data and deliver clear, actionable reporting to support client success.

Key Responsibilities

• Set up and use Google Analytics goals and funnels to track and analyze paid campaign performance
• Monitor and analyze key paid search metrics including lead volume, cost per lead, conversion rates, and ROAS
• Track and report on local SEO KPIs including GBP views, search impressions, direction requests, call clicks, and review ratings
• Work with Agency Analytics to build, maintain, and refine monthly client reports covering both paid and local SEO performance
• Create and maintain analytics dashboards for all major metrics across paid and organic local channels
• Use data to identify trends, issues, and opportunities for improvement across both channels
• Provide performance insights and recommendations to the Head of Paid Search
• Document campaign and optimization changes and their impact on performance
• Proactively flag underperforming campaigns, GBP listings, or accounts that need attention

Success Metrics

• Monthly reports delivered on schedule for all clients, covering both paid and local SEO performance
• Dashboards accurate and up-to-date at all times
• Performance trends and anomalies identified and communicated promptlyData-driven recommendations provided for both campaign optimization and local SEO improvements

III. Required Qualifications

Education & Experience

• 2+ years of hands‑on experience setting ad strategies, building Google Search Ads campaigns, and actively managing them, including making independent decisions and executing work, not just following checklists or implementing changes directed by others.
• Experience with Google Business Profile management and local SEO execution is strongly preferred. Google Search Ads individual certification required.

Technical Skills

• Google Ads (Search campaigns): Advanced
• Google Local Service Ads: Intermediate
• Bing Ads: Intermediate
• Google Business Profile management: Intermediate
• Local citation management: Intermediate
• Review monitoring & response: Intermediate
• Conversion tracking setup (GTM, WhatConverts): Intermediate
• Reporting tools (Agency Analytics): IntermediateProject management tools (Monday.com, Slack): Intermediate
• Landing page builders (Unbounce, Beaver Builder): Basic

Nice-to-Have Skills

• Google Remarketing and Display Ads experience
• Experience using Adalysis to manage ads accounts
• Google Analytics individual certification
• Experience with BrightLocal or similar local SEO/citation tools

Core Competencies

• Attention to Detail: Maintains extremely high standards for accuracy in account setup, campaign management, and reporting
• Analytical Thinking: Loves data and numbers; translates metrics across paid and local SEO channels into tangible actions
• Problem Solving: Rolls up sleeves to figure out tough problems independently, but knows when to ask for help
• Time Management: Juggles multiple accounts and tasks while producing high-quality work and meeting deadlines
• Learning Orientation: Stays current on platform changes across Google Ads and local SEO best practices
• Accountability: Does what it takes to get the job done right because they truly care about results
• Communication: Provides clear, proactive updates on task status, issues, and recommendations

This is a remote position with the following requirements:

• Fast and reliable wired internet connection (minimum 25 Mbps)
• Updated computer with a quality headset, microphone, and working webcam for video calls
• Quiet, private home office free from distractions
• Apple OS (iMac or MacBook) preferred

This job description reflects the current accountabilities for the Paid Search & Local SEO Support seat. Responsibilities may evolve as business needs change.

Job Types: Full-time, Contract

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Application Form

How to Apply

This is an exciting opportunity to take an active part in shaping the future of an award‑winning company dedicated to supporting the people and companies who help make the world a greener place.

• To be considered for this role, complete the application form below.
• Attach a copy of your resume as a PDF saved using this naming convention: PPCSEO-LastName-FirstName.PDF.
• Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next Paid Search Manager! See the full instructions in the form below.
• Take the free and quick Myers-Briggs personality type test at this link . Screenshot your results (make sure we can see your name on it) and upload it to the application form below.
• Take the free and quick DISC test at this site and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.
• Please note: If you don't follow these steps exactly, your application will not be considered.

We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!

Please write or paste your cover letter in the box below (do not submit it as an attachment). Explain why you feel you are a good fit for this position and tell us specifically which marketing technologies/tools you’ve used and consider yourself to be proficient in. Include the phrase "lobster ravioli" in your cover letter.

Resume & Test Results * Upload your resume and a screenshot of your DISC and Myers-Briggs results here. Drop files here or Max. file size: 50 MB.

Tree Care Marketing Solutions is an equal‑opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.