Director of Marketing

MHW Search has exclusively partnered with a well-established Multifamily Investment/Development firm in Houston in search of a Marketing Director. This person will have a quick growth path to a VP. Compensation is flexible for the right person with the right experience.

Key Responsibilities

• Develop and execute marketing strategies across a portfolio of multifamily communities
• Prioritize initiatives based on asset performance, business objectives, market conditions, and ownership goals
• Monitor key performance indicators and proactively identify opportunities to improve leasing results
• Implement data-driven action plans to address performance challenges and maximize asset performance
• Oversee strategy across digital marketing channels, including paid advertising, listing services, websites, search optimization, reputation management, social media, and emerging platforms
• Continuously evaluate campaign effectiveness and recommend adjustments based on performance metrics
• Maintain brand consistency while tailoring marketing efforts to individual asset needs

Analytics & Reporting

• Ensure accurate reporting, lead attribution, and performance tracking across the portfolio
• Analyze marketing and leasing data to identify trends and provide actionable recommendations
• Present performance updates and strategic recommendations to internal leadership and ownership groups
• Oversee marketing budgets and recommend investment strategies that maximize return on spend
• Manage relationships with third-party marketing vendors and technology partners
• Evaluate vendor performance and recommend enhancements where appropriate

Client & Stakeholder Relation

• Serve as a trusted marketing resource for ownership groups and executive leadership
• Lead presentations and communicate marketing strategy, performance updates, and recommendations with confidence and professionalism
• Build strong relationships through proactive communication and accountability

Leadership & Team Development

• Manage and mentor marketing team members while fostering a collaborative, high-performing environment
• Develop processes, standards, and best practices that improve efficiency and support continued portfolio growth
• Partner closely with operations teams to align marketing initiatives with leasing objectives

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Significant experience leading marketing initiatives within the multifamily industry
• Experience overseeing marketing strategy across a large portfolio of apartment communities
• Strong understanding of digital marketing, customer acquisition, and multifamily leasing operations
• Experience working with institutional owners, third-party management platforms, or sophisticated ownership groups
• Strong analytical skills with the ability to translate performance metrics into business decisions
• Excellent presentation, communication, and relationship management skills
• Proven leadership experience managing teams and influencing cross-functional stakeholders