Product Marketing Manager

Product Marketing Manager

Reports to: Director of Growth Marketing

Location: Atlanta, GA

Workstyle: Hybrid; 3 days in office

Classification: Exempt

Pay Range: $85k-95k

At Extu, we don't just play in the market—we're leading it. As one of the fastest-growing companies in our space, we help the world's biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.

We believe in growth—ours, our clients', and yours. But we know growth takes more than ambition. It requires smart people, shared goals, and a culture that values both speed and support. That's why we've been named one of Atlanta's Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®—but what truly sets us apart is our people-first mindset.

We are a purpose and values-led organization that offers:

• Working with some of the largest brands in the world
• An innovative technology platform
• A global company, with global opportunities
• An informal, collaborative work environment with close access to senior management

Extu is seeking a strategic, market-facing Product Marketing Manager to lead positioning, commercialization, go-to-market strategy, and market adoption for our Partner Experience Platform. This role will serve as the bridge between Product, Sales, Marketing, and Executive Leadership—ensuring our platform is clearly differentiated, enterprise-ready, and consistently represented across every customer touchpoint. This is a highly visible individual contributor role focused on product marketing strategy, customer insights, competitive intelligence, analyst engagement, and product launches. The ideal candidate has strong B2B SaaS product marketing experience and a proven ability to translate complex technology into compelling customer value propositions that drive awareness, adoption, and revenue growth. The Product Marketing Manager will act as the voice of the market internally while ensuring Extu speaks with one clear, differentiated voice externally.

Key Responsibilities

• Product Partnership & Customer Insights
• Partner closely with Product Management to influence roadmap priorities based on customer feedback, market trends, and competitive insights
• Act as the voice of the customer and market internally
• Conduct win/loss analysis, customer research, and buyer insight initiatives to refine positioning and go-to-market strategy
• Translate technical platform capabilities into compelling business outcomes and customer value narratives
• Support product adoption and lifecycle marketing initiatives across the customer journey
• Strategic Positioning & Category Leadership
• Own and evolve Extu's messaging architecture, ensuring consistency across enterprise buyers, partners, analysts, and internal stakeholders
• Define and advance Extu's category narrative and platform positioning within the market
• Develop differentiated value propositions, buyer messaging frameworks, and persona-based positioning
• Lead competitive intelligence efforts, including battlecards, market analysis, and differentiation strategies
• Ensure positioning consistency across sales enablement, analyst relations, executive communications, PR, and product launches
• Go-to-Market & Commercialization Strategy
• Own go-to-market strategy and launch readiness for new products, platform capabilities, and enhancements
• Develop and execute launch plans in partnership with Product, Sales, Growth Marketing, and Leadership teams
• Align pricing, packaging, and positioning strategies to market opportunities and customer needs
• Coordinate product launches, announcements, and commercialization initiatives
• Ensure cross-functional alignment from launch planning through post-launch adoption and measurement
• Sales Enablement & Revenue Support
• Build and maintain strategic sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battlecards
• Partner with Sales Leadership to refine messaging based on buyer feedback and field insights
• Equip revenue teams with clear, differentiated narratives that improve pipeline acceleration and win rates
• Support executive thought leadership and strategic account messaging initiatives Analyst Relations & Market Intelligence
• Manage relationships with key industry analysts including Gartner, Forrester, and IDC
• Develop analyst briefing materials and market landscape documentation
• Synthesize analyst research and competitive insights into actionable recommendations for Product, Sales, and Leadership
• Coordinate participation in analyst evaluations, reports, and strategic briefings
• Monitor industry trends, competitive movements, and market perception shifts
• Market Adoption & Cross-Functional Alignment
• Partner with Growth Marketing and Demand Generation teams to ensure campaigns align with core product positioning and buyer pain points
• Drive messaging alignment across integrated marketing programs, events, PR, and customer communications
• Support launch readiness and adoption initiatives across Sales, Client Success, and Marketing teams
• Ensure customer-facing teams are equipped to effectively communicate Extu's platform value
• Measurement & Optimization
• Define and track KPIs tied to product launches, positioning effectiveness, sales enablement adoption, and market engagement
• Analyze pipeline, adoption, engagement, and competitive performance data to optimize go-to-market strategy
• Identify opportunities to improve product adoption, messaging effectiveness, and launch outcomes

Success in This Role Looks Like

• Establishing a clear and differentiated market position for Extu's Partner Experience Platform
• Improving sales confidence and consistency through strong enablement and positioning
• Driving successful product launches with measurable adoption outcomes
• Increasing analyst recognition and market awareness
• Strengthening strategic alignment between Product, Sales, and Marketing

Required Qualifications

• 5+ years of experience in B2B SaaS Product Marketing
• Proven experience owning positioning, messaging, and go-to-market strategy for software or technology platforms
• Experience partnering directly with Product Management and Sales teams
• Experience launching SaaS products or enterprise technology solutions
• Strong understanding of product commercialization, customer adoption, and buyer journeys
• Experience building sales enablement and competitive intelligence assets
• Exceptional communication, writing, and presentation skills
• Data-driven mindset with the ability to translate insights into action
• Comfortable operating in a fast-paced, high-growth environment

Preferred Qualifications

• Experience in enterprise SaaS, channel technology, MarTech, or partner ecosystem platforms
• Familiarity with pricing and packaging strategy
• Existing analyst or media relationships within relevant technology industries
• Experience helping shape or define emerging technology categories
• Salesforce or similar CRM experience

Physical Requirements

• Travel requirement – infrequent
• Ability to lift 10 pounds (laptop for work)
• Must be able to remain in a stationary position 90% of the time at a computer.
• Move about inside the office for meetings and to access office equipment
• Communicate verbally with clients through phone and call center software.

Working conditions :

• Hybrid work schedule with 3 days (Tue/Wed/Thurs) in office required.
• Indoors, climate-controlled office

What we bring to the table:

• Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.
• Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you'd like.
• Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.