Product Marketing Manager

Description We're looking for a customer-obsessed Product Marketing Manager to drive adoption of the AI agents and tools that help sellers manage deals, accounts, and pipelines more effectively. In this role, you'll own the post-sale customer journey — creating content, enablement programs, and resources that help customers get real value fast. You'll translate complex agentic capabilities into clear, compelling narratives and bring them to life through demos, tutorials, best practices, and community engagement, while equipping field, partner, and customer success teams to drive adoption at scale. Key Responsibilities Own the end-to-end adoption content strategy for a dedicated set of Agentforce Sales products — from tutorials and setup guides to best practices, videos, and web content Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities feel intuitive and accessible to customers Build and activate FDE, Partner, and CSG enablement programs that equip post-sale teams to accelerate time-to-value for customers Drive customer advocacy and community engagement post-sales, including evangelizing product value within the Salesblazer community and capturing customer stories Partner with the other product marketers to ensure continuity of messaging from the buying journey through onboarding and expansion Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery Partner cross-functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions What We're Looking For Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value Proficient experience creating and adapting messaging to specific target audiences — from technical practitioners to business buyers Track record of creating high-quality product content including demos, videos, tutorials, and adoption best practices Experience evangelizing products internally and externally — including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales Ability to independently prioritize and manage multiple workstreams in a fast-moving environment Bonus: Experience building and managing inside Salesforce orgs, Experience working with AI-assisted tools Why this role This is a high-impact, cross-functional role for a marketer who loves both storytelling and getting into the details of how a product actually works. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. At Salesforce, we strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Equal Opportunity Statement. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Salesforce welcomes all. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: #J-18808-Ljbffr