Communications Manager

Communications ManagerCenter for WorkLife LawClassification: Class Code 1717 / Exempt / Full-Time / Benefited / 1-Year Contract / Fully RemoteAnticipated hiring range: $80,000-$90,000, commensurate with qualifications, location and experienceWorkLife Law is a national advocacy and research organization that advances gender and racial equity by strengthening legal rights for pregnant people and family caregivers. Our work seeks to ensure all people have the freedom to build and maintain economic security through employment and educational opportunities, without having to sacrifice their health or their loved ones' care. As a center of the University of California College of the Law, San Francisco, WorkLife Law provides direct assistance to workers and students in need and addresses structural inequality by changing public policy at the state and national levels.Current areas of focus include fighting for reproductive justice; preventing discrimination against family caregivers; promoting legal rights for pregnant and lactating workers; operating the nation's only legal resource center for pregnant and parenting students; and ensuring equitable access to leave.The Communications Manager will play a central role in the development and execution of WorkLife Law's communications strategy, advancing our mission, amplifying our impact, and improving awareness of WorkLife Law and our services. This position will lead content development for our social media, email newsletter, website, press engagement, annual report, and public education materials and will take a hands-on role crafting compelling narratives and designs, incorporating stories to highlight our programs and impact.The Communications Manager will also work closely with WorkLife Law Co-Directors to develop and implement communications initiatives that support organizational, advocacy, and fundraising priorities, including drafting and editing content for donor communications and grant applications. This team member will regularly work in partnership with WorkLife Law's Co-Directors to evaluate existing strategies, develop new approaches, identify opportunities to expand our reach, and strengthen the effectiveness of WorkLife Law's communications.Typical duties and responsibilities consist of, but are not limited to, the following:Communications StrategyDeeply understand WorkLife Law's mission, programs, and goals to develop effective communications strategies and messaging for varied audiencesCollaborate with Co-Directors to develop and execute WorkLife Law's communications strategy and related initiatives and perform the day-to-day tasks to implement itWork with program staff to synthesize achievements and capture WorkLife Law's impactDevelop compelling narratives and talking points to support WorkLife Law's advocacy and fundraising goalsTrack our performance across platforms, report results, and use data and audience insights to refine communications strategies and expand our reachIdentify opportunities to test new communications approaches, channels, and formats and recommend improvements based on resultsWebsiteDraft and adapt content (copy, imagery, videos) for WorkLife Law's websites (WorkLifeLaw.org; PregnantAtWork.org; ThePregnantScholar.org)Manage website updates in WordPress, ensuring accuracy and usabilityUnderstand and apply effective SEO, AEO and SMO to maximize our reachAnalyze and report on website performance and web traffic to inform ongoing strategySocial MediaManage our presence across LinkedIn, Instagram, YouTube, Bluesky (and other platforms, as appropriate)Create and manage a comprehensive content calendar in tune with political and cultural happeningsProduce high-quality content (copy, graphics, short-form videos)Grow WorkLife Law's audience through effective communications strategies and initiativesEmailManage WorkLife Law's monthly email newsletter program: setting the messaging calendar, drafting copy, and creating engaging designsSet up email messages in MailChimp and manage quality assurance processImplement effective list growth strategies and ensure data hygieneAnalyze and report on email performance to inform ongoing strategyGraphic Design and Basic Video EditingCreate engaging visual assets for our websites, reports, and social media channelsLiaise with external consultants to produce more complex designs as neededPress EngagementProvide strategic input on messaging and communications priorities for press outreach.Edit and co-author blogs, press releases, and other related itemsMaintain and grow media listsFundraising SupportGather metrics from WorkLife Law programmatic staff and manage database of reportable achievements to be used in grant applications and reportsSupport the preparation of grant reports and other funder communications by drafting high-impact messages tailored to funder audiencesProduce content that keeps donors apprised of WorkLife Law activitiesWork with Co-Directors and program staff to develop communications that support fundraising and organizational prioritiesRequirementsEducation and ExperienceBachelor's degree in a relevant field, or an equivalent combination of education and experience.At least four years of communications experience; professional experience with non-profit social justice organizations strongly preferredFamiliarity, which may include lived expertise, with the challenges facing family caregivers, pregnant people, people of color and/or women in the workplace and educationKnowledge, Skills, and AbilitiesCommitment to gender, racial, and class equity, disability and reproductive justiceExceptional writing and editing skills with an understanding of what works best in different channels (e.g. social, email, website, press releases, reports)The ability to quickly understand the complex legal and social concepts of WorkLife Law's work and to thoughtfully translate them for lay audiences in accessible, persuasive, and inspiring waysAcute attention to detailDemonstrated ability to prioritize time to meet deadlines for multiple projects, including the nimbleness to shift between long-term and time-sensitive tasksAn eye for design and ability to create compelling visualsAbility to effectively use WordPress or similar web design program; Canva, Adobe Creative, or other design tools to generate social media and basic publication design; social media platforms; Microsoft Office Suite; and ability to pick up other software and applications quicklyComfort analyzing performance data and metrics to shape communications strategyAbility to collaborate well with others, including articulating your ideas clearly, whether verbally or in writingStrong desire to work in a group that prioritizes open communication, work-life balance, personal health, and positive relationshipsFluency in Spanish strongly preferredThe skills listed above are comprehensive, and we understand that there are great candidates who possess only a subset of those skills, or who have other important skills. If you match some of these skills, please do not hesitate to apply.BenefitsHealth and Welfare BenefitsComprehensive medical, dental, and vision insurance coverageFlexible Spending Accounts for transportation-related, healthcare, and dependent care expensesEmployee Assistance ProgramFor Your Financial FutureLife Insurance, Disability Insurance, and Legal InsuranceUniversity of California Retirement Plan (a defined benefit plan)Deferred Compensation Plans/Pre-tax Retirement Savings ProgramsFor Your Work/Life BalanceFifteen paid holidays per yearThree weeks' vacation, three personal days, and 12 paid sick days per yearFlexible work hoursThe Hiring ProcessInterested candidates should submit the following materials with their application:ResumeCover letter explaining your interest in WorkLife Law and this positionThree creative content samples (at least one should be writing-heavy like a blog post or email blast, at least one should be