Assistant Vice President/Donor Experience Officer
Babson College
- # Assistant Vice President/Donor Experience OfficerThe Assistant Vice President/Donor Experience Officer serves as a key senior leadership member of Advancement, responsible for driving a comprehensive, strategic vision for donor engagement, events, and marketing. Reporting directly to the Executive Vice President of Advancement, this role bridges marketing initiatives—such as social media, digital strategy, event planning, and stewardship—to create a seamless, personalized and elevated experience for donors. This position specifically oversees and drives strategic direction and synergies for the following teams: Advancement Events, Marketing & Communications, and Stewardship. Specifically responsible for leading a cohesive donor engagement strategy by overseeing Advancement marketing, communications, stewardship, and events, cultivating meaningful connections between the College and its supporters to enhance philanthropic impact and deepen donor relationships; playing a critical role in aligning touchpoints across the donor lifecycle to ensure consistency and synergy, delivering a seamless and integrated donor experience that drives engagement and connection; and collaborating closely with College leadership, campus partners, and the broader advancement team to champion a collaborative approach that elevates Babson’s brand, strengthens donor relationships, and advances fundraising goals. Through this alignment of strategy, communications, and engagement opportunities, the AVP will ensure a donor-centric approach that not only enhances individual interactions but also advances the College’s mission and philanthropic objectives.**WHAT YOU WILL DO*****Leadership:**** Provide strategic leadership and vision by developing and executing a holistic donor experience strategy that integrates marketing, communications, stewardship, and events to support Advancement’s fundraising objectives and Babson’s overall strategic priorities.* Drive strategy with the Executive Vice President, Advancement, to align strategic initiatives with broader institutional priorities and ensure consistency across donor touchpoints.* Lead the planning, development, and implementation of strategies that foster meaningful, personalized connections between donors and Babson College, promoting a culture of philanthropy.* Lead, develop, and inspire a high-performing donor experience team by setting clear expectations, fostering accountability, and investing in professional growth and talent development* Lead and mentor a high-performing team focused on marketing, communications, stewardship, and event planning, fostering an inclusive and collaborative environment.***Advancement Marketing & Communications:**** Lead strategic Advancement marketing and communications efforts, including digital marketing, social media, appeals and proposals, email campaigns, print materials, and web content, to enhance Babson’s visibility and engagement with donors.* Develop and execute messaging that resonates with donors, clearly articulating Babson’s mission, achievements, and impact.* Serve as a strategic partner to College Marketing to ensure donor experience, communications, and engagement efforts are fully aligned with and advancing the institution’s brand, messaging, and strategic priorities.***Stewardship:**** Design and implement a comprehensive stewardship program that demonstrates the impact of donor contributions and fosters long-term relationships with Babson’s supporters.* Develop and curate individualized stewardship plans for principal and VIP donors, including top philanthropic donors and Governance members, ensuring personalized recognition and engagement to deepen their connection to the College.* Create innovative stewardship initiatives that celebrate and recognize donors, strengthening their engagement and investment in Babson’s mission.***Advancement Events:**** Oversee and provide strategic direction in planning, execution, and evaluation of advancement events that range from intimate gatherings to high-profile, large-scale celebrations.* Partner with key stakeholders to strategically design and execute high-impact events that showcase Babson’s vision, celebrate donor contributions, and inspire continued philanthropic investment.* Drive synergy between advancement event strategy and brand storytelling by integrating compelling narratives into high-impact events, effectively showcasing institutional priorities, celebrating donor contributions, and strengthening Babson’s brand identity to inspire philanthropic engagement.***Donor Experience & Engagement:**** Foster a strategic culture of innovation and continuous improvement within the donor experience team, empowering team members to develop and implement creative, data-driven solutions that enhance donor engagement, strengthen relationships, and drive sustainable philanthropic growth.* Partner with other members of the senior leadership team and campus partners to ensure alignment on donor engagement strategies and shared goals are integrated into all aspects of advancement.* Design and lead a comprehensive, end-to-end donor experience strategy that enhances engagement across the full donor lifecycle—from discovery through stewardship and recognition.* Establish and implement a data-informed segmentation and personalization strategy to deepen donor relationships and increase lifetime value.* Oversee the development of compelling, multi-channel engagement opportunities including events, communications, and digital experiences that strengthen connection to the institution.* Partner with Advancement Services to leverage data, analytics, and CRM capabilities to inform strategy, measure effectiveness, and continuously refine engagement approaches.* Collaborate with frontline fundraising teams to align engagement strategies with major and principal gift cultivation and stewardship efforts.* Ensure a cohesive and differentiated donor experience that reflects institutional priorities, strengthens affinity, and builds long-term loyalty.***Other responsibilities:**** Develop and monitor budgets for cost centers reporting into this position.* Represent the Executive Vice President, Advancement in various internal and external meetings, as needed.* Assume additional responsibilities as required.**YOUR TEAM WILL INCLUDE**Director, Advancement CommunicationsTBD Marketing teamDirector, StewardshipDirector, Advancement Events**WHAT EDUCATION AND SKILLS YOU WILL NEED****Bachelor’s Degree or equivalent skills/work experience.**Requires a **minimum of 15 years of senior level fundraising and campaign experience, preferably in higher education; and at least 10 years managing staff and a budget.**Must have strong leadership and management experience, as well as the ability to serve as a mentor within the Advancement Office.Must have **experience driving growth in marketing and sales**.Must possess exceptional expertise in writing, brand storytelling, and public speaking, with a proven ability to articulate and inspire a compelling vision.Must have **exceptional experience in digital marketing, including social media strategy and email marketing.**Must have strategic planning, organizational, and communication skills to articulate the mission and brand of the College and story tell.Demonstrated **effectiveness in working with a diverse student body, faculty, staff, and other constituents**.Ability to establish credibility and confidence with stakeholders.Must have **exceptional collaboration and interpersonal skills**, and the ability to be effective engaging with all levels within the college.Must have significant knowledge, understanding, and experience in field of fundraising.**Strong computer skills including proficiency in Microsoft Office (Word, Excel, Access, PowerPoint).**Ability to **create an environment where direct reports have the freedom and security to take
- J-18808-Ljbffr Babson College
Vacancy posted 3 days ago
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