General Manager

ABOUT US: Here at Garage Beer, we take light beer seriously and everything else lightly. We proudly embrace our role as the underdog in a category that often forgets beer is supposed to be fun. With a 200% growth in social media followers in just the last year and an expanding network of distribution, we continue to be the fastest growing beer brand in the country! No jargon, no ego, no overthinking it. Just crisp, easy drinking beer made for the garage and everywhere else. ABOUT YOU: You show up for the moments that matter, whether that’s collaborating with the team, building something new, or just making the day-to-day better. You’re dependable, self-aware, and easy to work with. At the end of the day, we’re not looking for perfection. We’re looking for real people who care about doing good work and having a good time. We don’t take ourselves too seriously and neither should you! Job Title: General Manager - South Central Division Location: Remote in Dallas, TX area What We’re Looking For: The role of General Manager is responsible for strategic leadership of a division (multi-state territory, including AR, KS, LA, MO, OK, TX), with a primary focus in 3 key areas: (1) culture building; (2) revenue management; (3) establishing execution routines within their team and with wholesale partners – each to maximize success in the market. The ultimate outcome of these efforts is to deliver P&L targets across revenue, volume and profit - achieved via strong planning and execution of distribution, feature and display targets. Enablement comes via culture and capability building across the direct and extended team. The role leads the region and partners cross functionally with the national accounts, revenue management, field marketing, finance and operations teams to achieve success. A diverse background in beer / total alcohol beverage three-tier system is required for this role. Key Responsibilities: Culture Building: Fostering a winning, family-like culture is a must. Winning with a growth mindset is critical across the team. Pushing each other but also having each other’s back is paramount within the Garage Beer culture. The role directly manages a group of Area Sales Managers, (a Territory Sales Manager) and Field Sales Reps, but also takes the lead across those who work within or support the geography, such as key account managers, revenue and analytics manager, field marketers and finance. Inclusion across the extended team is important to foster a true sense of team. The General Manager should lead via clear goals, metrics and targets, while fostering performance management and career development via regular 1:1s, mid-year and annual performance reviews, and playing an active role in our talent management and development routines. Relationship building is critical within the team, with partners across tiers, and with external partners (such as alliance partners, event partners, etc.). We sell beer, it should be fun! Revenue Management: This is the most critical lever within the P&L, and it should lead as such – the General Manager must partner with wholesalers, the revenue management team and Garage Beer leadership to deliver maximum revenue and margin for the organization. The General Manager will closely follow our revenue model with wholesaler partners and create value throughout the three tiers with our brands. The ultimate outcome of these efforts is providing value for our consumers, our retail and wholesale partners and Garage Beer at the intersection of value and price. Establishing Routines: The General Manager must focus on building capabilities within their direct and expanded team, as well as wholesale partners to maximize our execution in the marketplace. Critical routines include annual planning (distribution, volume, investment), and then the execution of those plans via structured routines across independent distribution, chain mandate execution, feature enablement and display execution. The General Manager must drive consistency in wholesaler execution, while recognizing that not all wholesalers operate in the same manner or with the same technology. The results should be consistent, but the path to get there may be varied; however, each path will require routine and discipline to maximize results. Requirements: Bachelor’s degree or equivalent industry experience, with 10+ years in beverage, beer, distributor, supplier, or CPG sales. Proven track record leading a team and driving sales growth. Technical capabilities, or the capacity to learn, across various internal (VIP, Karma, etc.) and external (syndicated data, distributor reporting, etc.) data sources to identify business opportunities, generate insights and tell great, visual stories is a must. This is a remote based role, with travel required primarily within the defined, multi-state footprint of the region, but also with infrequent travel for Garage Beer or industry events. Bonus Points If You: Are a Beer Expert: You have direct experience in the beer or alcohol category and understand the unique pulse of this industry. Have a Competitive, Team‑Focused Approach: You thrive in collaborative environments and bring a drive to win. Enjoy Building New Markets and Processes: You’re energized by creating something new, not just maintaining what already exists. Stay Curious: You naturally promote a culture of learning, always hunting for the next trend and digging for unconventional solutions to tough problems. What We Offer: Impactful Work: Fast-moving environment where you can actually see your ideas come to life instead of getting stuck in layers of meetings. Our Culture: A place where we’re building a fast-growing beer brand while making sure work is still fun. Competitive Compensation: Base salary range of $140,000 - $170,000 annually with incentive opportunities designed to reward both annual achievements and sustained business results and a $1,000 monthly car allowance. Comprehensive Benefits: Currently, our medical, dental, vision, and short-term disability premiums are paid at 100% by Garage Beer. We also offer voluntary benefits and an EAP and are continually evaluating our benefit offerings. Flexible Time Off: We offer a flexible PTO policy so you can take the time you need to recharge, in addition to company-observed holidays. The salary range is our good‑faith estimate at the time of posting. Please note that actual offers are determined by a combination of individual experience, specific skill sets, internal equity, and geographic location. Garage Beer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our team members. #J-18808-Ljbffr