Senior Director CRM Analytics

Locations

Offsite - Utah, Utah, United States of America

• Redwood City
• United States of America

• Los Angeles - Del Rey
• United States of America

• Vancouver
• Canada

Description & Requirements

Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As Sr. Director of CRM Analytics, you will lead the measurement and performance reporting for our owned channels including our website (ea.com), email and in‑game communications. Reporting to the VP CRM, you will understand EA’s strategy and will create a new team to help us understand and improve our player communications across channels. You will partner with your peers on the CRM team and our studio, analytical, marketing, commercial and platform teams to delight our customers.

Responsibilities

• Deliver 3‑year roadmap for owned channel measurement and metrics program ensuring they meet EA’s short and long‑term needs.
• Lead the design, implementation and operations of a new owned channel analytics framework, leveraging technology/process to deliver scaled output on a rapid cycle (e.g. daily/hourly).
• Lead the Weekly Business Review process across the CRM team.
• Lead the CRM Channel Analytics team, providing mentorship and guidance to help team members deliver results and further their careers.
• Develop closed‑loop mechanisms and reporting to audit the team’s results, ensuring future scalability of products and operations.
• Manage roadmap prioritization according to EA Experiences goals/frameworks.
• Support peer analytical teams by serving as an expert in channel metrics, providing data, reporting and consultation.
• Be an analytical expert across EA, influencing our approach with partner analytical teams in areas such as metrics design, measurement, optimization, cross‑channel campaign management and attribution.
• Evaluate complex business and technical requirements in partnership with CRM tech, communicating inherent risks and solutions to technical and non‑technical business owners.
• Partner with Experiences team peers to ensure products are fit for purpose and delivering on our business goals.

Qualifications

• 10+ years experience in scaled digital teams.
• 5+ years experience managing analytical teams.
• Experience measuring scaled products (>100M users) with global reach.
• Experience measuring programs that utilize individual player behavior.
• Experience partnering with peer analytical teams (e.g. science, upper funnel measurement) to support holistic marketing measurement across channels.
• Experience building solutions that improve Marketing and Commercial outcomes to achieve business targets.
• Demonstrated ability to work with multiple partner teams, with Marketing and Commercial team experience.
• Experience managing and working with distributed/remote teams.

Compensation and Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

Pay Ranges

* Minnesota (depending on location e.g. Minneapolis vs Saint Paul) $205,300 - $280,700 USD

* Jersey City, NJ $219,400 - $323,400 USD

* New York (depending on location e.g. Manhattan vs. Buffalo) $205,300 - $323,400 USD

* Washington (depending on location e.g. Seattle vs Spokane) $205,300 - $280,700 USD

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.