Web Content Specialist

This role is responsible for creating, editing, optimizing and maintaining contenton Trine University’s website to ensure it is engaging, user-friendly and alignedwith Trine University’s brand strategy. A strong focus on analytics and search engineoptimization (SEO) is essential, as this position will play a key role in drivingorganic traffic and improving online visibility. The Web Content Specialist works in person at Trine's Angola, Indiana campus. Essential Duties and Responsibilities Serve as administrator for trine.edu and other university websites as assigned Develop, write, edit, update, and publish high-quality web content that aligns withbrand tone and organizational goals. Implement SEO best practices, including keyword research, on-page optimization, andmetadata management. Monitor website performance using analytics tools (e.g., GA4) and provide insightsinto the user journey as well as recommendations for improvements. Collaborate with other marketing, design, and digital marketing personnel to ensurecontent supports broader campaigns and digital strategy. Communicate with other departments to maintain and update website content for accuracy,relevance, and consistency. Stay updated on SEO trends, algorithm changes, and digital content best practices. Ensure accessibility, readability, and mobile responsiveness across all content. Assist with content audits and contribute to strategies for improving site structureand user experience. As needed, work with outside contractors in areas such as web design, programmingor hosting. Train web editors in other departments to update content in the ModernCampus CMS. Education and/or Experience Bachelor’s degree in Marketing, Communications, Journalism, English, or related field(or equivalent experience). 2+ years of experience in web content management, digital marketing, or a similarrole. Trine University offers a comprehensive benefit package designed to provide a varietyof choices to best fit your needs and the needs of your family. Some benefits offeredinclude: Life Insurance – a variety ofvoluntary life options are available along with an employerpaidemployee life policy valued at 1½ times annual salary Financial Insurance – employer paid Long Term Disability and voluntary Short-TermDisability, Accident, Hospital Indemnity, and Critical Illness options are available Paid vacation and sick time Retirement – after one year offull-time service you are eligible for an employercontribution of 5% and upto an additional 5% employer match Education – after 6 months of full‑time service, undergraduate education benefitsare available for employee, spouse, and dependent children The salary is competitive and commensurate with experience and qualifications. Trine University is an equal opportunity employer. Applicants are considered foret employmentwithoutregard to race, color, religion, sex, age, disability, national origin, genetic information,citizenship status, military status, or any other basis prohibited by law, unlesssuch basis constitutes a bona fide occupational qualification. Trine willcomply withits legal obligation to provide reasonable accommodations toqualified individualswith disabilities and for religious beliefs. #J-18808-Ljbffr Trine University - Fort Wayne