Digital Marketing Specialist

The Digital Marketing Specialist is part of the team responsible for sharing the storyof Trine University across a variety of platforms, including social media and otherdigital platforms. Communications efforts may be directed to communities includingpotential or current students, parents of students, alumni, Trine employees or thegeneral public. Essential Duties and Responsibilities The Digital Marketing Specialist will work under the direction of the Assistant VicePresident for Content and Communications to: Plan, manage and develop creative, attention-getting content for social media accounts Develop, communicate and carry out guidelines for social media to ensure proper brandmanagement and effective implementation Collaborate with other staff to develop and carry out social media campaigns to supportthe mission, vision and initiatives of the university Monitor conversations on the Internetand interact with the public as needed Monitor trending hashtags and topics and integrate them to enhance the university’ssocial media presence as appropriate Expand into new social media platforms Track and provide monthly reports on the performance of university social media accountsand content Create social media accounts for other university departments as needed and maintaina record of passwords Enhance the written and visual communication of the university Develop written and visual content for email communication Manage the T. Furth Center for Performing Arts digital sign Produce or direct photos and videos to enhance the university’s communications Work in cooperation with events staff to promote events, camps and concerts Represent the department on committees and work teams that plan and execute importantcampus events and activities Provide graphic design backup as necessary Coordinate production and placement of external advertising efforts with directionfrom the vice president and/or assistant vice president Other duties, as assigned as by the Assistant Vice President for Content and Communicationsand the Vice President for University Marketing & Communications Education and/or Experience Bachelor’s degree in communications, marketing or a related field Experience in social media account management for a business or organization Experience in photography and/or videography for social media Experience with video-editing and photo management software Trine University offers a comprehensive benefit package designed to provide a varietyof choices to best fit your needs and the needs of your family. Some benefits offeredinclude: Life Insurance – a variety ofvoluntary life options are available along with an employerpaidemployee life policy valued at 1½ times annual salary Financial Insurance – employer paid Long Term Disability and voluntary Short-TermDisability, Accident, Hospital Indemnity, and Critical Illness options are available Paid vacation and sick time Retirement – after one year offull-time service you are eligible for an employercontribution of 5% and upto an additional 5% employer match Education – after 6 months of full-time service, undergraduate education benefitsare available for employee, spouse, and dependent children The salary is competitive and commensurate with experience and qualifications. Trine University is an equal opportunity employer. Applicants are considered foremploymentwithoutregard to race, color, religion, sex, age, disability, national origin, genetic information,citizenship status, military status, or any other basis prohibited by law, unlesssuch basis constitutes a bona fide occupational qualification. Trine willcomply withits legal obligation to provide reasonable accommodations toqualified individualswith disabilities and for religious beliefs. #J-18808-Ljbffr