Social Media Associate

Location Cambridge, MA or NYC Remote Employment Type Full time Location Type Hybrid Department Marketing Responsibilities Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing. Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms. Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically. Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch. Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments. Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening. Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth. Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team. Qualifications 1–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role. Loves social media, is chronically online and enjoys keeping up with trends. Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms. Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share. Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting. Comfortable being on camera and helping others feel comfortable on camera too. Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community. Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native. Independent, organized, proactive, and excited to work in a fast-paced startup environment. Nice to Haves Internship or work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand. Experience creating or growing your own TikTok, Instagram, YouTube, or other platform. Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools. Working Style Low ego, adaptable, and collaborative spirit Excited to learn in a fast-paced environment Passionate and community drive Benefits of Working with Us Comprehensive medical, dental, and vision benefits 100% medical premium coverage Meaningful equity 12 company holidays and unlimited PTO Company subsidized parking or commute for onsite employees Remote / Hybrid Work HaloBraid is based in Cambridge, MA. We have a preference for candidates who are able to work in person with the team in the Boston area or NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularly for team meetings, content shoots, events, and key brand moments. Equal Opportunity Employer We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization. #J-18808-Ljbffr