Global Vice President of Marketing

• The Global VP of Marketing will lead Catapult’s global marketing strategy and execution; spanning brand, content and storytelling, digital marketing, product marketing, demand generation, and events
• You’ll lead a team responsible for building our brand, generating demand and revenue, and expanding our market share, with every initiative tightly aligned to product launches and commercial targets
• We’re looking for a well-rounded marketing leader: equally fluent in brand and storytelling as in digital execution and data, with hands-on go-to-market experience in a SaaS business and a track record of being held to commercial results
• Deep sports tech expertise is a plus, not a prerequisite; we need strong B2B marketing instincts and the ability to pick up the nuances of the category quickly
• Partner with Product and Sales from roadmap through launch, owning go-to-market strategy, positioning, and messaging for every major product and feature release
• Build a repeatable playbook that improves with each release, and be accountable for the commercial impact of every launch. Drive Hands-On, Commercially-Measured GTM
• Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment, and be comfortable being held to the same commercial KPIs as a SaaS revenue leader (pipeline contribution, CAC, LTV, ARR growth)
• Bring a hands-on, in-the-detail approach to GTM execution, be as comfortable reviewing a campaign brief as presenting to the board (would this happen?)
• Define and protect a strong, cohesive brand identity and narrative that positions Catapult as the definitive leader in sports data and performance technology
• Ensure our story is consistent, compelling, and differentiated across every region and channel
• Build, mentor, and lead a global marketing team, setting strategy and standards, Be accountable for what the team delivers across brand, digital, content, product marketing, and demand gen Report on Impact
• Bring a data-driven mindset to the role: track and report marketing’s contribution to pipeline, revenue, and brand health, and use that data to sharpen strategy
• Own the marketing budget, allocating it to the channels and partners that drive the best return

Hands-on GTM experience in a SaaS-modeled business. Comfortable being held to commercial/revenue KPIs10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technologyProven success leading end-to-end product launches, from go-to-market strategy through to measurable commercial impactExperience in sports, tech, or entertainment is a plus, not a requirement. We’re prioritizing strong B2B marketing leadership and expect the right candidate to pick up sports tech quicklyA track record of building compelling brand and product stories, and equally credible on narrative and positioning as on performance and dataExceptional leadership and team-building skills, with, success managing cross-functional, global resourcesFluency A/B testing, conversion optimization, and segmentation, and working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), of Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don’t meet every single point in our job ad, please still get in touch!

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