B2B Paid Media Manager Corp Strategy ABM

The Opportunity Join our B2B Paid Media team as a Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe’s corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue. This role requires a strategic, account-focused outlook to manage multi‑channel programs across paid media, content syndication, and programmatic‑reaching priority accounts throughout the customer lifecycle. What you’ll Do Account Strategy & Demand Generation Own paid media strategy for corporate segments passionate about renewals and engagement. Collaborate with Sales and GTM teams to identify target accounts and set priorities. Convert business objectives into well‑defined, multi‑channel campaign strategies ABM & Channel Execution Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic. Align messaging and targeting across channels to improve engagement Define channel roles across the funnel Sales Alignment & Impact Collaborate with Sales to coordinate campaigns according to account priorities. Support pipeline progression, expansion, and renewals Use feedback to refine targeting and improve performance Performance & Optimization Track campaign performance using important measures. Identify and act on optimization opportunities Ensure engagement fuels pipeline and revenue growth Collaboration & Innovation Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations Lead testing across ABM strategies, messaging, and channels Stay current on ABM and demand generation trends What you need to succeed 7+ years in digital marketing with B2B demand generation or ABM experience Demonstrated success in generating pipeline and revenue within intricate sales settings Strong understanding of enterprise buying cycles Strong collaboration skills, especially with Sales Clear communication and presentation skills Preferred Qualifications Experience in B2B SaaS or enterprise technology Familiarity with programmatic and ABM platforms Experience partnering with Sales on account strategy Understanding of attribution and revenue measurement Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 – $250,875 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $173,300 – $250,875. In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. State‑Specific Notices Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. California Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Accessibility Statement Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. #J-18808-Ljbffr Adobe