Senior Marketing Automation and Content Specialist

Integrity. Care. Trust. Compassion. Expertise. Do these words resonate with you? These values of Builders culture create success in all we do. We stride to provide deeply supportive partnerships to our customers, agents, and each other. Builders is proud to be named among the Great Places to Work. Our award-winning culture has earned top marks in Company Direction, Employee Appreciation, Work-Life Balance, Leadership, and Compensation and Benefits. Our strong culture keeps us Built Strong in a forever-changing world, and our AM Best A Rating is evidence of our financial strength. Position Summary The Senior Marketing Automation and Content Specialist is a hands-on role that brings together marketing technology, editorial expertise, and campaign execution. The Specialist will play an important role in shaping how modern marketing is delivered across the Company, serving as Marketing’s primary owner of HubSpot. In this capacity, the Specialist will expand the platform’s capabilities to engage target audiences, streamline marketing efforts, and generate meaningful insights through performance measurement and analytics. Utilizing a combination of digital fluency, an operator’s mindset, and an editor’s eye, the Specialist is both strategic and execution-oriented, with the ability to identify opportunities, bring structure to complex initiatives, and deliver high-quality work that advances the Company’s marketing goals. Responsibilities Serve as Marketing’s primary owner of HubSpot, expanding the use of the platform to engage audiences and measure results. Build and manage email campaigns, nurture journeys, workflows and automations. Develop audience segments, lists, forms and landing pages. Manage campaign testing, quality assurance and deployment. Build reporting and dashboards that translate campaign performance into useful insights. Identify opportunities to improve personalization, automation and audience journeys. Partner with Sales, Sales Operations, IT and other teams on data and campaign needs. Establish and continuously improve scalable processes and best practices for HubSpot. Create content in an AI-enabled marketing environment. Use generative AI extensively and responsibly to accelerate research, ideation, drafting, editing and repurposing. Manage Builders’ organic social media presence, including content planning, publishing, performance monitoring and ongoing channel development, coordinating external resources as needed. Lead the ongoing marketing roadmap for bldrs.com, including new content, product and state pages, campaign landing pages and ongoing improvements. Produce clear, compelling content across a wide range of formats and channels. Write and edit emails, web copy, social content, press releases, articles, landing pages and sales materials. Partner with an in-house designer and external resources to develop landing pages, documents, email templates, social content and additional sales enablement materials. Apply strong editorial judgment to ensure content is accurate, differentiated and consistent with the Builders brand. Translate complex insurance and business topics into communications audiences can quickly understand. Partner with internal subject-matter experts to uncover stories, insights and opportunities. Collaborate with designers and external creative partners to bring campaigns to life. Use new tools to increase the speed and quality of marketing—not replace judgment with automation. Drive digital and cross-functional marketing projects. Participate in advancing important initiatives from idea to execution. Lead multi-step marketing projects involving teams across the Company. Establish plans, timelines, responsibilities and approval paths. Communicate clearly with stakeholders and navigate competing priorities thoughtfully. Exercise sound judgment and proactively identify questions, risks and next steps. Manage agency, freelance and vendor partners as needed. Qualifications Bachelor’s degree in marketing or related discipline; or equivalent combination of education and experience Experience with HubSpot Marketing Hub, including campaigns, workflows, segmentation and reporting Skill in writing and editing across multiple formats Experience integrating generative AI into day-to-day marketing work Experience independently managing cross-functional projects Skill in business judgment and interpersonal communicationExperience managing websites, digital content or other owned channels Ability to use performance data to improve marketing decisions Ability to adapt and learn complex subject matter quickly with a sense of curiosity Experience in B2B insurance, financial services or another regulated-industry experience preferred Proficiency with Microsoft Office and function specific software applications Let’s talk benefits! Bonus Structure Profit Sharing Employer Paid Short Term Disability Employer Paid Long Term Disability Employer Paid Life Insurance Voluntary Life Insurance 401K with Company Match PTO About Builders Builders is a mid-sized mutual with remarkable strengths. Rated A by AM Best, Builders has forged rock-solid financial strength and a reputation for reliability and fairness in fulfilling our promises to customers. Kind, collaborative, and customer-centric, our experienced and passionate teams foster a rewarding atmosphere of excellence, trust, and mutual respect, meriting the “Culture Excellence” honors from Top Workplaces. Flexible and highly personal, our experts leverage deeply supportive partnerships with knowledgeable independent agencies to drive better services and protection for policyholders. Our financial excellence, amazing people, and powerful partnerships build outstanding outcomes and peace of mind for our agents and their clients. This is what we mean by Insurance Built Strong®. Builders Insurance Group is an Equal Opportunity Employer. We welcome applicants from all walks of life and don't discriminate based on any protected status. Join us in creating a diverse and inclusive workplace! If, during the application process you need assistance, or an accommodation due to a disability, please contact View email address on click.appcast.io. #J-18808-Ljbffr