Content and Marketing Specialist

Job Title: Content and Marketing Specialist Company: CROSBY by Mollie Burch Job Location: Atlanta, GA Position Summary CROSBY by Mollie Burch is seeking a Content & Marketing Specialist to lead content creation, social media execution, and community engagement across digital platforms. This role will focus on producing high-quality photo and video content, editing assets for social and marketing use, and building a strong, engaged brand presence across channels. You will play a key role in bringing the brand to life through content and connecting with our community. This is a highly cross‑functional role that sits at the intersection of marketing, content, and ecommerce. Responsibilities Social Media Management Execute daily posting across Instagram, TikTok, and other relevant platforms Develop and maintain the social content calendar Write engaging, on‑brand captions and messaging Stay on top of trends and adapt content to maximize reach and engagement Community Management Manage DMs and comments across social platforms Engage with followers to build relationships and brand loyalty Identify opportunities to deepen community engagement and conversation Content Creation & Video Production Capture photo and video content for social media, marketing campaigns, and website use Edit video content for Instagram Reels, TikTok, and other platforms Produce content on a consistent basis, including in‑office and on‑location shoots Ensure all content aligns with brand aesthetic and campaign direction Photoshoot + Content Styling Own styling coordination for all photoshoots in partnership with the CEO's creative direction Select and organize product pulls for shoots, ensuring alignment with campaign needs and brand storytelling Manage ordering, tracking, and returns of all product used in shoots Support on‑set needs to ensure styling execution aligns with brand vision Influencer Relations Lead the planning and execution of influencer gifting initiatives to drive brand awareness and engagement Identify and build relationships with influencers who align with brand values, aesthetic, and target audience Manage end‑to‑end influencer campaigns including outreach, product coordination, shipping, tracking, and performance reporting Maintain and grow an organized influencer pipeline, ensuring consistent activation and follow‑up Reporting Track and report on social media performance, content engagement, and influencer activations Provide insights and recommendations to optimize content strategy and campaign performance Partner with the broader marketing team to align reporting with overall business goals Copywriting Own all brand copywriting across email, SMS, website, social, and ad hoc marketing projects Ensure consistent brand voice across all channels while adapting messaging for performance and platform Collaborate with marketing leadership to translate campaign direction into clear, compelling copy Content & Creative Coordination Partner with internal team and content creators to ensure assets align with campaign needs Brief content for shoots, email, and digital marketing use Support photoshoot planning and ensure content captured aligns with marketing objectives Work cross‑functionally to align content across email, ecommerce, and social Qualifications 2–4 years of experience in content creation, social media, or digital marketing Experience with content tools such as Canva, CapCut, Adobe, or similar Strong understanding of social media platforms and trends Comfortable being hands‑on with content capture and production Strong communication and organizational skills Creative, hands‑on content producer who loves storytelling through video and imagery Strong writing and copywriting skills with an understanding of brand voice and an eye for proofreading and grammar Proactive self‑starter who can move quickly and execute ideas Team player who thrives in a collaborative, fast‑paced environment #J-18808-Ljbffr Crosbybymollieburch