Senior Manager, Content Strategy

About Visit Seattle


Visit Seattle is a private, non-profit destination marketing organization (DMO) serving Seattle and King County. We exist to responsibly grow the visitor economy for the benefit of the community.


About the Role


We are seeking a creative, collaborative, versatile, Seattle-based Senior Manager, Content Strategy. Reporting to the Director, Marketing, this leader is responsible for defining and executing Visit Seattle's content strategy, developing and editing marketing materials, and effectively integrating evolving search strategies and artificial intelligence (AI) tools.

This position will oversee a team of internal and external contributors to create and organize content, furthering campaign messaging and integrating organization-wide initiatives to inspire and enhance the visitor experience. This role will manage two direct reports, a Content Specialist and Social Media Manager, as well as a number of external agencies on projects covering SEO/AEO/GEO strategies, print publications, and social media content creation. Our ideal candidate has strong communication skills, exhibits great attention to detail, easily builds rapport with others, and excels at leading and motivating team members.


This role requires a strategic leader who is equally comfortable defining long-term vision and rolling up their sleeves to execute, experiment, and innovate in a rapidly evolving digital landscape.

What You'll Do

Marketing Content Strategy

• Develop and maintain a content strategy aligned with organizational objectives, audience needs, and the visitor journey.
• Identify content gaps and opportunities through audience insights, search behavior, performance data, and industry trends.
• Establish and monitor key performance indicators (KPIs) for content across channels, regularly reporting performance and recommendations to leadership.
• Use analytics, audience insights, search performance, and engagement metrics to continuously optimize content effectiveness.
• Oversee content operations: Design and optimize content workflows, processes, and governance structures to improve efficiency, scalability, and collaboration across teams and agency partners.
• Establish best practices for the responsible use of AI-powered tools across content operations, balancing efficiency, creativity, accuracy, and brand integrity.
• Stay ahead of trends in content strategy, generative AI, and storytelling best practices.

Team Leadership & Development

• Oversee content team consisting of Content Specialist and Social Media Manager, assigning tasks, streamlining workflow, and ensuring that content across all channels ladders up to organizational priorities.
• Establish clear goals, performance expectations, and incentives aligned with organizational priorities.
• Attract, develop, engage and retain top talent critical to Visit Seattle's success
• Role-model Visit Seattle's core Values: Your Voice Matters, Show Up. Follow Through, Continuously Raise the Bar, Strengthen Our Community.
• Remove barriers to success, streamline processes, and ensure rapid response to client opportunities.
• Contribute to a positive, productive, safe, respectful, professional work environment and culture.

Social Media

• Provide strategic leadership and coaching to the Social Media Manager ensuring social media efforts align with organizational goals, audience needs, and broader content strategy targeting Meeting Planners, Meeting Attendees, and Leisure Travelers.
• Work with Social Media Manager to establish and evolve Visit Seattle's approach to social listening, using it as a tool to inform content strategy as well as creating a reporting cadence to support wider organizational goals.

Website & Content Production

• Lead website content strategy and governance efforts, including content audits, optimization initiatives, information architecture recommendations, and ongoing content health assessments.
• Partner with internal webmaster and web development partners to streamline and improve user experience and online content.
• Lead an external agency in the development and execution of SEO, AEO, and GEO strategies to drive visibility of Visit Seattle's content.

Editorial & Content Development

• Develop and maintain editorial guidelines and quality standards.
• Work in concert with internal and external content teams to develop relevant print and digital visitor resources.
• Support sales and marketing efforts with strong copywriting and editing across various formats including brochures, invitations, whitepapers, e-newsletters, and more. Delegate copywriting and editing projects to Content Specialist as appropriate.
• Ensure editorial excellence by refining, proofreading, and editing content for voice, accuracy, and consistency.

Qualifications

• A minimum of 6 years of progressive experience in content strategy, content marketing, editorial leadership, or related marketing disciplines.
• A passion for storytelling, brand voice, and pushing the boundaries of content in new and creative ways.
• Proven ability to develop content strategy and editorial plans, ideally within a marketing organization
• Strong writing, editing, and proofreading skills with a knack for distilling complexity and adapting tone for different audiences.

• Proven inclusive leadership experience, with a strong track record of managing, developing, and supporting diverse teams.
• Basic understanding of SEO best practices, and familiarity with the ever-shifting AEO and GEO.
• Comfort with generative AI tools (e.g., ChatGPT, Grammarly, Writer) to enhance content creation and efficiency.
• Experience using analytics tools such as Google Analytics, Search Console, social analytics platforms, and other reporting tools to evaluate content performance.
• Experience managing external agencies, freelancers, and content vendors.
• Familiarity with content management systems and digital publishing platforms.
• Demonstrated ability to translate organizational objectives into measurable content strategies.
• Collaborative mindset; open to feedback, generous with ideas, and willing to roll up your sleeves on any kind of content project.
• Highly organized and able to manage multiple projects and priorities at the same time with poise and efficiency in a fast paced, collaborative environment.
• Results-oriented. Outcomes matter; takes responsibility for the timing and results of work and projects.
• Able to work efficiently and accurately with minimal supervision.
• Strong service approach with both internal and external customers.
• Consistently positive attitude and professional demeanor.
• Experience in hospitality or travel industries preferred.

What We Offer


Visit Seattle offers a competitive salary and comprehensive benefits package, along with a positive, purpose-driven workplace culture. Our Culture is guided by our core Values: Your Voice Matters, Show Up. Follow Through, Continuously Raise the Bar, Strengthen Our Community. We are passionate about championing our region as a world-class destination for travel and tourism and promoting the economic power of travel.


Our benefits are always evolving, though here's a peek into your perks:

• You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
• You'll have 100% of medical, dental, and vision coverage paid by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
• You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).
• You'll be reimbursed for monthly cell phone expenses.
• You'll receive a 401(k) with up to a 5% organization match
• Base salary range: $95,000 - $112,000 with an annual incentive up to 8%. Compensation decisions are based on experience and scope of responsibility.

Our Commitment to Equity


We are proud to be an equal opportunity employer and deeply committed to building a diverse, inclusive, and equitable workplace. We believe that diversity makes us stronger, more innovative, and better equipped to serve our communities. We welcome and encourage applicants from all backgrounds and identities.

We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity, or expression (including transgender status), sexual orientation, pregnancy, marital status, military service or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state, or local laws and ordinances. sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service.


Visit Seattle strives to create a meaningful interview experience for candidates. If you need accommodation for a disability or for any other reason during the hiring process, please let us know.