Director of Product Marketing

Role Description

Ziplines Education is at a point where the rigor of our product portfolio demands equally rigorous positioning behind it. As we scale the number of programs we launch and manage, how we articulate what each program is for — and who it's for — becomes one of the highest-leverage things we can get right. This role exists because that work is consequential enough to deserve a dedicated owner.

As Director of Product Marketing & Communications, you will:

• Own positioning across our active and pipeline programs.
• Build and lead a systematic voice-of-customer practice.
• Serve as the strategic direction-setter for our marketing copy.
• Manage our Product Communications Manager.

Qualifications

• 7+ years in product marketing or marketing communications, with meaningful time in a B2C or direct-to-consumer context.
• Strong copy editing instincts.
• A systems thinker.
• Decisive and direct.
• A clear communicator.
• Data-oriented.
• Actively use AI to scale your own output.
• Experience working in a startup or growth-stage environment.

Requirements

• Own positioning for all active and pipeline programs.
• Develop a clear target audience definition, core message, and expected learner profile for each new launch.
• Maintain a living, data-informed view of who our learners are.
• Monitor positioning health for existing programs.
• Own the VoC program — design and run a regular cadence of interviews.
• Synthesize findings into clear positioning inputs.
• Partner with our data team to connect qualitative VoC findings with quantitative signals.
• Run quarterly persona reviews.
• Serve as the primary strategic point of contact for our copywriter.
• Own the quarterly messaging bank review cycle.
• Escalate to Product and LXD when signals suggest the course itself needs to change.
• Partner with the Growth team on performance feedback loops.
• Coordinate with Product Operations.
• Build trust with key stakeholders.

Benefits

• Equity: Ownership is a core value, and each full-time employee can invest in Ziplines Education via a stock option grant.
• Time off: Flexible paid time off policy, in addition to 10 paid holidays.
• Flexible, remote work environment: Fully distributed team with regular meetings and gatherings.
• Family health and wellness: Range of medical, dental, and vision insurance plans.
• 401K: Company-sponsored 401k contributions.
• Additional benefits shared during the hiring process.

Company Description

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range.