Director of Product Marketing

Role Description

Gracenote, a Nielsen company, helps media and entertainment companies around the world connect audiences with the content they love. Gracenote’s entertainment metadata and IDs power the entertainment ecosystem, from creation to distribution through discovery and monetization.

We are seeking a Director of Product Marketing to lead global go-to-market strategy, positioning and commercialization across Gracenote’s portfolio of data, IDs and AI-powered content solutions for media, entertainment and advertising customers.

This senior leader will own the product marketing strategy end-to-end—from market insight and positioning through launch, adoption, and expansion—partnering closely with Product, Sales, Customer Success and other Marketing functions to drive revenue growth and product adoption.

Key responsibilities

• Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems.
• Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points.
• Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business.
• Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
• Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles.
• Provide hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight‑driven positioning, launch leadership, stakeholder management and influence.
• Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy.
• Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate.
• Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve.
• Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team.

Qualifications

• 8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team.
• Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact.
• Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned.
• Strong background in data, SaaS, ad tech, media, streaming or related domains; familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus.
• Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success.
• Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams.
• Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.