UW Connects Marketing Specialist

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Marketing Specialist Job Summary: This role blends systems management with communications and marketing to support and the rapid growth of existing UW Connects programs. The position also supports the Director and leadership with implementation of marketing, communications and systems for a new statewide outreach consortium. This position will oversee marketing and communications for Badger Talks and Bucky’s Classroom programs, including student marketing interns, and will help implement a consistently branded outreach identity to unify the university’s outreach efforts, build internal and external communication systems that connect campus with each other as well as the state, and contribute fresh ideas on how UW-Madison can most effectively package and share the thousands of offerings and resources offered to communities across Wisconsin. Key Job Responsibilities: Hire, train and manage marketing interns (15%) Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques (40%) Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities (10%) Develops, implements, and maintains strategic marketing plans based on research and established strategies (5%) Oversee equipment maintenance, order program supplies, and office supply purchasing recommendations (5%) Develop and maintain systems and workflows to support marketing, communication and data collection (25%) Department: Office of State Relations and Statewide Outreach To learn more about UW Connects, visit: Work Schedule/Location: Monday-Friday, 8:30am-4:30pm This is a hybrid position, with the expectation of 3 days per week on-site and 2 days of remote work per week. Compensation: The minimum annual salary for this position is $48,107. The expected salary for well-qualified candidates is $56,000. This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Learn more here. Required Qualifications: 2+ years of experience in marketing, communications, digital media, or a related field. Demonstrated experience managing social media channels for an organization, including content planning, scheduling, analytics, and audience growth. Proven professional content creation skills, including writing, editing, and producing digital assets (graphics, short videos, newsletters, press releases, announcements, reports, email content, web copy). Experience with marketing software systems such as email automation systems, social media management software, marketing automation systems, etc. Proven ability to manage multiple projects simultaneously, with strong organizational systems and attention to detail. Experience producing or supporting branded materials, including templates, style guides, and visual assets. Preferred Qualifications: Familiarity with marketing analytics tools (Google Analytics, social media insights, email metrics) and the ability to interpret and share data to guide decisions. Experience with data visualization or out of the box mapping tools (ArcGIS, Tableau, or similar is a plus.) Experience with workflow automation tools (Zapier, AI content tools, or similar). Experience managing websites using a CMS such as WordPress or similar platforms. Project management experience Experience working with or managing students Education: Bachelor's degree preferred or equivalent combination of education and relevant work experience. How to Apply: To apply for this position, select either “I am a current employee” or “I am not a current employee” under Apply Now. You will then be prompted to upload your application materials. Important: The application has only one attachment field. Upload the following documents in that field, either as a single combined file or as multiple files in the same upload area. Cover letter Resume University sponsorship is not available for this position, including transfers of sponsorship and TN visas. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is an ongoing position that will require continuous work eligibility. If you are selected for this position you must provide proof of work authorization and eligibility to work. Contact Information: Kory Breuer, HR Manager, View email address on click.appcast.io Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website. To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you. Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department. Work with purpose, make an impact, and grow your career. The University of Wisconsin–Madison is committed to equity, inclusion and employee well-being as we proudly work to improve the lives of people in Wisconsin and beyond. UW–Madison offers a wide range of professions that cover various interests and skill levels. We employ everything from accountants to arborists, chefs to custodians, editors to electricians, graphic designers to groundskeepers, HR associates to HVAC technicians, librarians to locksmiths, mechanics to medical assistants, painters to police officers, web designers to welders, and absolutely everything in between! No matter what you are looking for professionally, chances are you will not only find it but will thrive at it while working at the University of Wisconsin–Madison.