Director, Brand Strategy

About AJC

American Jewish Committee (AJC) is the global advocacy organization for the Jewish people. We create trusted partnerships with leaders around the world to ensure Jews and Israel are safe and thriving.

With an unparalleled reach spanning six continents, AJC engages leaders in more than 110 countries through 40 offices and dozens of partnerships with Jewish communities worldwide. Wherever the Jewish people and Israel need us, AJC is there-empowering leaders in government, education, partner communities, and the private sector to counter antisemitism and act as allies.


The challenges we face are global. AJC is leading the global response. Join us.


Your Department

AJC uses marketing, branding, communications, and social media to advance the agency's mission and meaningfully engage target constituencies.

Your Impact

The Director, Brand Strategy will lead the development and activation of a comprehensive brand strategy that builds AJC's global reputation and impact across platforms. This role will help define the distinct value proposition for multiple audiences, guiding how AJC presents itself to the world-whether inspiring a donor, in an elected official, or mobilizing Jewish communities. Specifically, the Director, Brand Strategy will lead efforts that deepen engagement, grow visibility, and drive philanthropic support among prospective donor audiences and position AJC as a trusted, influential partner to policymakers, diplomats, interfaith and intergroup coalitions, and civil society.

Your Role

• Direct efforts, internally and externally, to create a compelling and consistent brand narrative tailored to key audience segments, for example, Jewish community stakeholders including Jewish community leaders, and policy/advocacy targets.
• Compile and translate audience research, donor and advocacy target data and insights, and cultural and social trends into actionable brand tactics and strategies.
• Lead the strategic planning for and oversee the implementation of all brand-first campaigns-ensuring the right messaging, creative vehicles, and platforms are aligned to strengthen AJC's reputation and drive either advocacy or philanthropic outcomes.
• Serve as a strategic partner to internal advocacy and program stakeholders, coaching them on how to consistently express the AJC brand in their work and communications. With internal stakeholders, develop clear guidelines and playbooks for brand expression. Oversee the rollout of training to departments across the agency to help convert internal stakeholders into consistent, confident brand ambassadors.
• Work with internal stakeholders and external partners to embed brand thinking across campaigns, events, content, and outreach.
• Establish KPIs and success metrics for brand perception, reach, relevance, and consistency. Summarize and disseminate data and collaborate with key agency stakeholders to refine messaging and optimize brand expression across both Jewish community and policy-focused audiences.

Supervisory Role

Individual contributor

Education, Training, and Experience

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 15 years of experience in leading brand strategy initiatives, including brand development, targeted audience insight analysis, strategy, campaign activation, and internal coaching and training.
• Experience in nonprofit, advocacy, or mission-driven organizations highly preferred.
• Demonstrated experience aligning brand messaging to both fundraising and policy/advocacy goals.

Knowledge, Skills, and Abilities

• Outstanding strategic thinking, writing, and storytelling skills.
• Expertise in translating audience insights into brand positioning.
• Proven success guiding brand development across multiple platforms and departments.
• Experience leading creative teams and delivering high-impact campaigns.
• Comfort navigating complex organizations and managing multiple stakeholders.
• Deep commitment to AJC's mission and values.
• Collaborative, confident, and able to build consensus across diverse functions.
• Detail-oriented with strong project management instincts

Physical Demands

Office employees:

• Remaining in a stationary position, often sitting or standing for prolonged periods
• Repeating motions that may include the wrists, hands, and/or fingers
• Communicating with others to exchange information
• Moving about to accomplish tasks or moving from one worksite to another

Disclaimers

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute a contract between the employer and employee and is subject to change by the employer as the needs of the employer and the requirements of the job change.

Compensation

The salary for this position is $180,000 to $205,000 depending on relevant experience and location.


Benefits

Regular Full-time employee benefits:

• Medical, vision, and dental plans
• Flexible Spending Account options
• Generous Paid Time Off (PTO) - 15 vacation days per year, that increases with continued employment
• Paid Holidays (many Federal and major Jewish Holidays)
• Hybrid work schedule
• 403(b) participation, after one year of employment
• Transit plan
• Competitive Paid Parental Leave

*After applicable waiting or probationary periods have been met