Sales General Manager - Sports and Fitness

Sales General Manager

Lead sales. Lead teams. Run the business like it matters.

D1 Training is not a traditional gym. We are an athletic-based training facility for adults and youth athletes (ages 7+), built on a simple promise:

You pick the goal. We help you get there.

D1 Training is seeking a proven sales leader with 3+ years of high-ticket fitness sales experience to own revenue growth and lead sales performance. This role is responsible for closing premium training packages, coaching team members on sales execution, and driving consistent results in a high-energy environment

What You'll Do

• Own sales and revenue growth
  • Generate, manage, and convert leads into memberships
  • Consistently close 60%+ of qualified consultations
  • Own all membership sales, own all personal training sales, retention, and front-desk conversion
  • Oversee POS setup, billing, contracts, and promotions
• Lead and develop the team
  • Run weekly 1:1s and staff meetings focused on sales performance and accountability
  • Recruit, train, and coach staff to hit revenue and service goals
  • Lead from the front as a first-one-in, last-one-out leader
• Manage the business
  • Own the facility P&L, budgets, and financial performance
  • Review monthly financials with ownership, line by line
  • Track KPIs including leads, close rate, retention, and revenue growth
• Deliver the D1 brand experience
  • Serve as a key point of contact for members and families
  • Ensure a world-class experience for youth athletes, adults, and professionals
  • Support special events, community outreach, and brand activations

What We're Looking For

• Associate degree or equivalent experience
• 3+ years of sales leadership or management experience
• Proven ability to generate leads and close sales
• Experience in fitness, gym, retail, or service-based operations
• Confident, energetic leader who thrives under pressure

Benefits & Perks

• Free membership in a state-of-the-art D1 Training facility
• Continuing education through company-sanctioned events
• A high-performance culture focused on growth, accountability, and teamwork

D1 Training is an athletic-based group training facility for adults and youth athletes ages 7 and up.

Our mission is to motivate and inspire people to be their best through training with world-class coaches in an environment built on discipline, energy, and impact.

We are excited to meet you– Apply today!

D1 Training is an emerging fitness franchise, that is growing rapidly. D1 Training has over 80 facilities open and 180+ in development. At D1 Training, we inspire and motivate athletes to reach their goals. At D1, we believe in training the entire body as a unit to produce optimal human performance. No gimmicks, no fads; we utilize trusted and proven training techniques used to build the world's best athletes and deliver the, in age-appropriate programs led by our expert coaches. Nothing at D1 is random. Every workout, every day follows a strategic 8-week training cycle that is meticulously planned and backed by sports science. What began as training solely for the aspiring youth athlete, matured into fitness training for adults as well. With all who participate in the D1 training process moving aggressively towards their goals.