Vertical MKT Manager

Strategic Marketing Manager, Data Center Ready to change the future, your way? This is an excellent opportunity for a driven Strategic Marketing Manager to unlock your ambition and work the future at Aalberts. As a full-time Strategic Marketing Manager in the Marketing Department at Aalberts, based in Charlotte, NC, you will play a critical role responsible for driving Aalberts integrated piping systems Americas growth in the data center market, one of our highest-priority verticals. This role will combine technical understanding, market insight, customer engagement, and strategic execution to strengthen our presence with owners, developers, specifying engineers, contractors, and OEM partners across the data center ecosystem. Reporting to the Strategic Marketing Director, you will lead the development of targeted strategies, selling tools, technical content and relationship building efforts that help Aalberts IPSA improve awareness, positioning and win rates in data center projects. This role works across sales, marketing, strategy, and product teams to shape Aalberts’ solutions, messaging, innovation, and go-to-market approach for this fact-evolving vertical. the Aalberts way Aalberts is built on entrepreneurship. We believe the more space people are given, the greater their chance of finding brilliant solutions for our customers. That is why we encourage everyone to take ownership, think independently yet work as one team. You are in charge today of what happens tomorrow. For yourself, for the company, and for our planet. Lead the go-to-market strategy for Aalberts IPS’ high-growth data center vertical, building on a strong foundation to accelerate market expansion and share. Develop and refine the Aalberts value proposition for hyperscale, colocation, and enterprise data center customers. Prioritize strategic accounts, regions, and partners based on opportunity size and market potential. Identify trends, technologies, and competitive activity shaping the data center landscape. Build relationships with specifying engineers, contractors, distributors, OEMs, and owner/developers across the data center ecosystem. Conduct VOC sessions to uncover customer needs, pain points, and innovation opportunities. Represent Aalberts at industry events, tradeshows, customer visits, and technical discussions. Support early-stage project conversations with an understanding of cooling systems, hydronic loops, and mechanical infrastructure common in data centers. Equip Sales and rep agencies with vertical-specific tools, presentations, positioning strategies, and objection-handling guidance. Provide project-level insight and expertise to improve win rates and customer confidence. Train internal teams on data center personas, terminology, market structure, and system-level design fundamentals. Participate in customer-facing opportunities as the subject-matter expert. Collaborate with the Strategic Marketing Director to maintain the Data Center Vertical Playbook, including personas, messaging, segmentation, and asset roadmap. Contribute to case studies, white papers, design guides, landing pages, and vertical-focused content. Ensure alignment between messaging, campaigns, and technical solutions. Support development of competitive battlecards and market comparison tools. Work with Product and Engineering to ensure Aalberts products such as press, balancing valves, grooved systems, and butterfly valves are aligned with data center needs. Identify product gaps and future development opportunities related to cooling technologies and mechanical distribution. Support pilot projects and testing efforts for new system solutions. Provide insight to help shape the long-term data center product roadmap. Partner with the Strategic Marketing Director and Salesforce stakeholders to improve visibility into data center opportunities and trends. Track KPIs such as pipeline growth, specification success, project wins, customer engagement, and market penetration. Deliver regular reporting and insights to Sales, Product, and Executive leadership. Complete any additional duties as assigned by the manager. requirements Bachelor’s degree in Engineering, Construction Management, Marketing, or related field. Strong experience in the data center market, including commercial or sales roles, may be considered in lieu of formal educational requirements. 5–7 years of experience in data center mechanical systems, construction, industrial manufacturing, or vertical market development. Strong understanding of HVAC, hydronic systems, fluid distribution, or related technical fields or the ability to ramp up quickly. Experience working with engineers, contractors, or other technical decision-makers. Strong communication, presentation, and customer-facing skills. Salesforce or CRM experience preferred. Ability to capture technical insights and translate them into compelling messaging, content, and strategy. Targeted attributes Aalberts is increasingly specified and selected on data center projects. A complete, widely adopted Data Center Vertical Playbook is in place and actively used. Pipeline, specification share, and revenue in the data center vertical increase year over year. Strong relationships built with engineering firms, contractors, and data center developers. Vertical insights drive stronger product development and better messaging. why work at Aalberts? Globally renowned company, dedicated to technological innovation and excellence Diverse teams of passionate individuals, committed to making a difference Professional growth and development opportunities Think independently yet work as one team Be in charge today of what happens tomorrow about Aalberts We are a company of over 13,000 passionate people spread across 50 countries, working as one to engineer mission-critical technologies, making impact in everyday life. Aalberts IPSA proudly supports eco-friendly buildings to high-tech manufacturing, minuscule microchips to the largest seagoing vessels, and next gen vehicles to lightweight airplanes. Since 1975, we have been at the forefront of where technological innovation truly matters and progress is really made for a clean, smart and responsible future. work environment Operate standard office equipment such as computers, phones, and printers. Communicate verbally and in writing to exchange information with colleagues, customers, and clients. Visually perceive and assess information on computer screens and documents. Traverse various environments, including office spaces, customer locations, and manufacturing facilities. Navigate different types of terrain and environments during travel and facility visits. Operate a vehicle for travel to customer and client locations, when necessary. Ascend/descend stairs or use elevators in office buildings and manufacturing facilities. Maintain concentration and complete tasks in environments with varying noise levels. Adapt to changing work conditions, including outdoor weather during travel or facility visits. Apply established protocols and make decisions in potentially high-stress situations during travel or customer interactions. Clear verbal communication skills to coordinate with all departments, vendors and colleagues. Specifically, upper intermediate (B2) language level in English. Regular travel to customers and Aalberts sites up to 50% of the time. compensation and benefits The salaried rate for this role is fair and decided upon based on experience and proven skills alignment through our interview process. This role includes bonus component. This role will observe our companies 12 paid holidays, generous paid time off, and competitive full suite benefits package. go ahead, work the future at Aalberts Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Aalberts IPSA is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other classification protected by law. #J-18808-Ljbffr Aalberts Integrated Piping Systems Americas