Marketing Manager, In-Store Activation

Marketing Manager, US B2B In-store Strategy & Activation

Join the LEGO® Group as the Marketing Manager, US B2B In-store Strategy & Activation — a brick-and-mortar storyteller creating a strategic bridge between "Brand" and "Buy". In this role, you will translate shopper insights into retail execution, developing in-store environments for our two largest retail partners, ensuring every new format, remodel, and expansion delivers an unforgettable experience from one of the world's most beloved brands!

Core Responsibilities

• Develop insights-led in-store initiatives for top-tier US B2B retail partners
• Drive marketing vision for new store formats, remodels, and expansions, ensuring brand consistency across diverse physical footprints
• Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays
• Manage total project budget, providing accurate forecasts and analyzing performance
• Collaborate with sales, product marketing and creative teams to gain agreement and measure value for tailored programs and innovative store experiences
• Oversee vendor relationships for the manufacture and installation of marketing assets, ensuring timelines are met for critical launches

Do your part in our team succeeding

This position will drive in-store development for our top-tier retail partners while managing the operational lifecycle of physical store expansions and engaging store experiences. This role is part of the US Trade Marketing team and collaborates with cross-functional teams including sales, brand marketing, internal creative, marketing planning, global markets and channels, and vendor partners to create effective in-store solutions to deliver commercial objectives.

Do you have what it takes?

• Proven experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment
• Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics
• Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors
• Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives
• Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)
• A commitment to purposeful, ethical marketing in line with the LEGO Group's values and mission

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2#LI-Hybrid

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow." The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at View phone number on click.appcast.io, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.