Head of Events Marketing

Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Activation Marketing Manager role may be the right fit for you!

The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers).

These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and onsite activations — to drive strong sales and pipelines for U.Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.

Develop strategic and creative approaches to maximize impact of client-facing activations.

Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.

Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.

Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.

Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.

In partnership with Distribution, build a tracking and measurement platform to report on ROI.

Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.

Responsible for day-to-day program management, including on-the-ground execution.

3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high-impact experiences for clients.

Bachelor’s degree in marketing, communications, events or a related field is required.

Deep experience using marketing automation and communications platforms (e.g., Understanding the roles of activating partnerships and events to drive growth and meet goals.

Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.

Ability to manage budgets across markets.

Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.

Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.

Naturally curious and creative with an eagerness to test, learn and optimize.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

Employees also have the opportunity to participate in incentive programs and earn compensation tied to business and individual performance. Salary may vary based on local market conditions, geography, and job-related factors such as knowledge, skills, and experience.

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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