Business Development Representative — US (United States)

We're Hiring: Business Development Representative (BDR)

Location: US (Remote)

About Lapsi Health & Keikku

Lapsi Health is building the next generation of clinical technology with Keikku, an FDA-cleared clinical AI platform designed to help healthcare professionals spend less time documenting and more time caring for patients.

Keikku brings together AI-powered clinical documentation, clinical reference and decision support, coding intelligence, and clinical-grade auscultation in one connected workflow.

As Lapsi expands its presence in the United States, we are looking for a highly motivated Business Development Representative (BDR) to help build relationships, develop new opportunities, and generate qualified sales pipeline across the US healthcare market.

About the role

As a BDR, you will play a critical role in building Keikku's US commercial pipeline.

Working directly with the VP, USA, you will identify and engage prospective customers, develop relationships with healthcare decision-makers, understand their clinical and operational challenges, and introduce them to the Keikku platform.

This is an opportunity for an ambitious business development professional who wants to be part of a growing healthcare technology company and have a meaningful impact on how we build our US market.

This is not simply a high-volume lead-generation role. We are looking for someone who can research accounts, understand healthcare workflows, communicate intelligently with prospects, and create genuine commercial opportunities.

Key Responsibilities

Business Development & Pipeline Generation

• Identify and research target accounts across physician practices, medical groups, health systems, telehealth organizations, and other healthcare organizations.
• Develop targeted prospect lists and account strategies.
• Initiate conversations with physicians, practice leaders, clinical executives, operations leaders, and other healthcare decision-makers.
• Conduct personalized outreach through phone, email, LinkedIn, and other channels.
• Develop and execute outbound business development campaigns.
• Schedule qualified discovery meetings and product demonstrations.
• Build and maintain a healthy pipeline of qualified opportunities.
• Follow up consistently and strategically with prospective customers.

Relationship Development

• Establish credible relationships with healthcare professionals and decision-makers.
• Understand each prospect's clinical, operational, and business challenges.
• Identify opportunities where Keikku may provide meaningful value.
• Communicate Keikku's value proposition clearly and accurately.
• Develop relationships beyond a single contact where appropriate, identifying additional stakeholders and decision-makers within target accounts.
• Help move prospects from initial awareness toward a meaningful sales conversation.

Market Development

• Work closely with the VP, USA to identify attractive customer segments, specialties, and geographic markets.
• Research healthcare organizations and identify high-value target accounts.
• Help develop account-based business development strategies.
• Identify new use cases and opportunities for Keikku within the US market.
• Monitor prospect feedback, objections, competitive activity, and market trends.
• Provide regular feedback to the VP, USA on what you are hearing from the market.
• Participate in healthcare conferences, industry events, webinars, and other business development activities.

CRM & Sales Operations

• Maintain accurate and up-to-date CRM records.
• Document prospect interactions, qualification information, next steps, and opportunities.
• Track activity, meetings, conversion rates, and pipeline development.
• Help refine outbound messaging, sequences, qualification criteria, and business development processes.
• Work closely with the VP, USA to ensure qualified opportunities are properly handed off and progressed.

Requirements

• 1–3+ years of experience in business development, sales development, inside sales, account development, or a similar commercial role.
• Demonstrated ability to identify prospects, initiate conversations, qualify opportunities, and generate sales meetings.
• Excellent written and verbal communication skills.
• Strong research and prospecting skills.
• Comfortable communicating with physicians, executives, and other senior professionals.
• Highly organized with strong attention to detail.
• Self-motivated and able to work independently in a remote environment.
• Comfortable working with CRM and sales technology.
• Strong interest in healthcare, technology, and AI.
• Authorized to work in the United States.

Bonus

• Experience in healthcare, healthtech, medtech, SaaS, AI, or clinical technology.
• Experience selling or prospecting into physician practices, medical groups, health systems, or healthcare organizations.
• Familiarity with EHRs and healthcare workflows.
• Experience with Salesforce, HubSpot, LinkedIn Sales Navigator, Apollo, Outreach, or similar platforms.
• Experience working in an early-stage or high-growth company.
• Experience with account-based prospecting or strategic outbound campaigns.

If you have a curious, driven, persisten, resourceful and entrepreneurial work style, we would love to hear from you! Please apply directly or send your CV to View email address on apply.placed-app.com