Senior Manager - Global Property Marketing Technology

OverviewWhen you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.ResponsibilitiesWe are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. This role will serve as the bridge between marketing strategy and technical delivery, with accountability for building a scalable, high-performing digital environment across our global property portfolio.Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.Property Website Product Management:Own the end-to-end lifecycle of the global property website platform, including CMS strategy, deployment, and optimizationLead all website migrations, launches, separations, and platform enhancements across the property marketing portfolioEnsure customer experience, performance, accessibility, SEO/AEO readiness, and compliance are embedded into product design and implementationDrive consistency across internally managed and third-party managed assetsMarketing Technology Architecture:Evaluate and implement emerging technologies, including AI-driven tools and capabilities, to enhance digital experience, operational efficiency, and marketing performance in partnership with Real Estate ITEstablish and enforce technical standards, with accountability for adoption and digital marketing performance outcomesBalance global standardization with regional flexibility to meet business and regulatory requirementsData, Analytics and Attribution Strategy:Design and implement tagging architecture, analytics frameworks, and data validation processesEnsure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystemsPartner with data analytics and portfolio marketing teams to translate data into actionable insightsPrivacy Governance & Compliance Leadership:Define and lead the global strategy for consent management, cookie governance, and privacy policy frameworks, balancing regulatory requirements with marketing performance and customer experienceEstablish scalable governance models for data collection, tracking, and consent that can be consistently deployed across regions, asset classes, and operating partnersPartner with Legal, IT, and vendors to translate regulatory requirements into practical, scalable, and enforceable technical solutions across websites and marketing platformsProvide hands-on oversight during implementation, testing, and validation of privacy frameworks, ensuring solutions are deployed correctly and perform as intendedQualificationsMinimum Requirements include:Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.8+ years with demonstrated experience in marketing technology, digital platforms, or related roles in the real estate or property management industryProven experience owning and scaling digital platforms or ecosystems (not just managing components)Experience operating in global, matrixed organizations with multiple stakeholders and regionsExperience contributing to or owning marketing technology architecture, platform decisions, and integration strategiesDeep understanding of website architecture, including CMS platforms (e.g., WordPress, Strapi), front-end technologies (HTML, JavaScript), and tagging infrastructureAdvanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital propertiesHands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governanceExpertise in real estate marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environmentsStrong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimizationAbility to connect technical implementation to business outcomes, including conversion, lead quality, and marketing efficiencyExperience holding vendors and partners accountable to technical standards, timelines, and performance outcomesExceptional communication skills, with the ability to translate complex technical concepts into clear business languageUnwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership PrinciplesCompensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussedClosingAt Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.We are an equal opportunity employer and support workforce diversity.No calls or emails from third parties at this time please.Job SummaryJob ID: 2026-14146Category: Marketing and CommunicationsLocation : Location: US-NY-New York