Paid Social Strategist

Job Description

We are seeking a Paid Social Media Strategist with experience in running complex paid social campaigns to plan, analyze, recommend and execute paid social media strategies to meet our clients’ digital marketing goals. In this role, you will be responsible for providing a proactive service to clients, maintaining and growing strong relationships, and supporting the growth of existing clients.

This position is open only to candidates who reside in the United States and are authorized to work in the U.S. without the need for current or future employer sponsorship.

You’re a Great Fit If You…

Have 3+ years of experience managing paid social strategy for brands in an agency setting. Platforms include Meta, LinkedIn, TikTok, Reddit, and YouTube.

Proactively process and document all information needed for efficient and detail-oriented work.

Have managed multiple accounts and campaigns simultaneously, while keeping performance and communication tight between internal and external stakeholders. Proactively communicating, documenting communication, and taking pride in work quality that is both internal and client-facing.

Love data but know that strategy is more than numbers. Can lead client conversations around their data and results with clarity, confidence, and strategic insight.

Responsibilities

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• Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries
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• Understanding clients’ budget and business goals as it relates to the bigger picture
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• Client-facing and presenting to key stakeholders
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• Recommend targeting strategies and develop audience lists for future campaigns
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• Develop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholders
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• Actively work with the data and analytics team to ensure tracking and reporting is accurate
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• Stay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactively
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• Proofread and quality check with a focus on accuracy and attention to detail
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• Understanding of high converting landing pages, upsells, LTV and associated areas to help drive ROAS
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• Build and execute social media advertising funnels
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Requirements

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• Agency experience
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• 3+ years of experience in paid social media marketing
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• Proficient with Meta Business Manager, Tik Tok, Reddit, YouTube and LinkedIn
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• Technical understanding of social platform reporting tools
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• Experience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaigns.
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• Experience with Google Tag Manager, Google Analytics
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• Experience with Commerce Manager and setting up catalogs and product feed setup with 3rd party vendors, such as Feedonomics
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• Strong working knowledge of Excel, Google Sheets, and data analytics
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• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
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• Experience with running paid campaigns on social channels
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• Experience working in a fast-paced environment
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