Senior Manager, Product Marketing

Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives Conduct market research and analyze data to inform product roadmap decisions, positioning, and segmentation Develop and oversee marketing plans and communicate product value propositions Collaborate with internal teams to design and deliver product training and demonstrations Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements Manage product lifecycle activities, including new product introductions and enhancements Provide clear, data-driven presentations to support decision-making and drive WatchFree+ product adoption and engagement Oversee VIZIO's WatchFree+ product positioning and strategy Collaborate across functions to support product roadmap decisions and go-to-market execution Requirements Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field Expertise in market research methodologies Ability to analyze and report on market data for strategic decisions Strong stakeholder engagement and management skills Experience building and maintaining partnerships across business units Experience leading product marketing initiatives Experience with product lifecycle management and market segmentation Proficiency in developing and executing marketing communications and materials aligned with key performance indicators Excellent communication skills to influence leadership and present clear, data-driven narratives Core Competencies Demonstrates expertise in market research methodologies and product lifecycle management, with a strong ability to analyze market data for strategic decision-making. Proven track record in developing marketing communications and managing stakeholder engagement to drive product adoption and engagement. Highest-signal resume keywords Market Research Methodologies Product Lifecycle Management Stakeholder Engagement Marketing Communications Development Data Analysis and Reporting ATS Optimization Keywords Hard Skills Market Research Data Analysis Product Marketing Market Segmentation Product Positioning Performance Indicator Monitoring Marketing Plan Development Product Training Delivery Product Roadmap Execution New Product Introduction Soft Skills Communication Skills Stakeholder Management Collaboration Influencing Skills Partnership Building Certifications & Qualifications Bachelor's Degree in Marketing Bachelor's Degree in Business Administration Industry Keywords Product Marketing Strategy Market Analysis Cross-Functional Collaboration Business Objectives Alignment Key Performance Indicators #J-18808-Ljbffr