Integrated Media Director

Brainlabs is the media agency built to answer one question: what’s actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line. So you’re interested in becoming an Integrated Media Director? Let’s dive into what that means: Role type: Full-time Team: Client Leadership Reporting to: Client Partner Location: New York City, New York | Dallas Fort-Worth, Texas | Boca Raton, Florida Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed. Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position. The Integrated Media Director will serve as the strategic lead and day‑to‑day owner of the Deposits and Savings portfolio, partnering closely with executive product, analytics, and marketing stakeholders to drive sustained growth in an increasingly volatile and competitive rate environment. This role requires a senior, confident leader who can navigate macroeconomic shifts, evolving product strategy, and competitive pressure, while translating these dynamics into agile, performance-driven digital marketing strategies. The Client Director will be responsible for ensuring marketing remains nimble, data‑led, and continuously optimized to protect and grow deposit volume, with a clear focus on high‑value customers. Role Responsibilities: Strategic Leadership & Client Partnership Act as the senior strategic partner to product and marketing executive leadership, aligning digital media strategy with longer‑term product and business priorities. Lead proactive, forward‑looking planning in response to macro rate shifts and competitive pricing dynamics expected through 2026–2027. Provide clear, confident guidance on how marketing should adapt as rates become less competitive, ensuring deposit volume and efficiency remain strong. Volatility & Rate Environment Management Own the digital marketing response to a more volatile pricing strategy driven by macro rate changes and competitor activity. Ensure media strategies are continuously optimized in near real time as rates, incentives, and competitive positioning evolve. Build scenarios and contingency plans that allow the team and client to move quickly as market conditions change. Product & Growth Enablement Partner closely with product teams to support Increased focus on high‑value and high‑deposit customers A potential new savings product launch in 2027 Launch of the first performance‑based savings incentive Translate product changes into clear go‑to‑market strategies, ensuring media, messaging, and measurement are aligned from day one. Performance & Optimization Ensure a rigorous, test‑and‑learn approach to media strategy that balances near‑term performance with longer‑term growth objectives. Use data and insights to guide optimization decisions, particularly as incentives, pricing, and product features evolve. Maintain accountability for outcomes, clearly tying media performance back to deposit growth, efficiency, and customer quality. Team & Program Leadership Lead cross‑channel teams with clarity and authority, ensuring strong collaboration across media, analytics, and product partners. Set a high bar for senior‑level communication, decision‑making, and delivery. Own program momentum, anticipating challenges, driving alignment, and ensuring progress does not stall due to ambiguity or change. We’re looking for someone who: 7+ years’ experience delivering full‑service, integrated media solutions, ideally within finance or a similar regulated vertical Experience at an independent media agency Channel planning experience with a strong integrated media planning and strategy background Fluency in modern measurement, including using outputs from MMM and MTA models A systems‑thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies End‑to‑end understanding of full‑service agency delivery, from strategy through activation and optimisation Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions Ability to thrive working in person with clients and teams Client references available And this is what success looks like in the role: You’ll deliver incremental growth for your clients You’ll actively develop the careers of those around you You will be a positive contributor to our culture You will develop processes and systems that enable you to be promoted. Current position range

$125,000—$195,000 USD

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know! Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area. #J-18808-Ljbffr Dormont Manufacturing Co