Communications Specialist III

A client with Kforce is seeking a Communications Specialist III to join their team in Mountain View, CA. Summary: The Senior Content Strategist will be leading our blog content programming for our Accountant business segment. Our team's mission is to build global brand authority, affinity, and demand generation with breakthrough, discoverable, high-value content. The Senior Content Strategist's objective is to accelerate business performance with blog content aligned with our go-to-market strategies for our Accountant business, in partnership with Comms, Marketing, Sales and Customer Success. The Senior Content Strategist will own blog content strategy end to end for this high profile, high growth part of our business. They're responsible for creating customer-backed and business-aligned strategies that support our Accountant offerings, such as the client's Accountant Suite, as well as our ecosystem of offerings used by accountants and their clients. They also work on content initiatives with cross-functional GTM partners across Comms, Marketing, Sales, and Customer Success to build authority, affinity, awareness, consideration, and lead generation. Duties:

• Content Strategy: Develop, lead, and own the end-to-end content strategy that aligns with business objectives for accountants; Work cross-functionally with teams to execute; Influence and shape the work to drive business outcomes
• Content Program Management: Lead the creation, production, and management of compelling and valuable content; This includes creating content briefs, assigning tasks, reviewing content, and ensuring accuracy, and quality across all channels, as well as working with editorial teams and other partners
• Content performance: Track, analyze, and report on content performance metrics; Use data insights and learnings to inform content strategy, optimize content creation, and improve ROI
• Bachelor's degree in Marketing, Communications, Journalism or related field
• 7+ years of experience in a content marketing or editorial role for a B2B, technology or digital company
• Strong analytical and problem-solving skills, with the ability to interpret data and provide data-driven insights
• Knowledge of current trends in content marketing and SEO best practices
• Ability to work in a fast-paced, dynamic environment with multiple deadlines and priorities, and confident in managing agencies
• Experience using content management systems, analytics platforms, and reporting tools, such as Ahrefs, Google Search Console, SEO Clarity, or similar
• Experience using analytics tools for reporting such as Adobe Analytics, Tableau, Google Search Console, Profound, or equivalent tools.* Experience with communication and marketing programs for enterprise technology products and/or B2B software industry
• Excellent leadership, strategy, professional writing, and communication skills
• Able to work cross functionally, meet deadlines, and gain buy-in from senior leaders
• Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
• Experience in crafting content for small & mid-market and enterprise level business audiences (in addition to accountants)
• Hands-on experience managing various content projects related to product go-to-market, audience, and SEO/GEO improvements, and stakeholder management
• Strong partnership skills to work with different teams, and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video
• Experience managing a content calendar, schedule, briefing agency topics, reviewing, and editing for SEO/GEO and content accuracy, as well as revising content drafts
• Experience in WordPress and other CMS is a plus
• Enterprise B2B and accountant-facing experience a plus