Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

Position Overview Waters Biosciences is looking for a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy‑to‑next‑gen instrument transitions; however, the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment. The ideal candidate is a downstream marketing leader with exceptional data analytics skills and proven ability to influence across functions—driving high‑impact, time‑critical initiatives within a global matrix environment. Key Responsibilities Own global legacy instrument replacement and upgrade programs end‑to‑end, including roadmap, segmentation, value propositions, and trade‑in/trade‑up programs Partner with Global Service to deploy pricing strategies that accelerate platform conversions Ensure a scalable, seamless global trade‑in/trade‑up process Empower regions to localise execution while maintaining global consistency Track KPIs and dashboards to measure program performance Identify and pursue growth opportunities across the portfolio—developing commercial programmes to enable market expansion, new customer acquisition, and attach strategies Contribute to annual and long‑range planning with market insights and growth projections Lead downstream marketing strategy and execution across all growth initiatives—upgrade programmes, market expansion, new customer acquisition, and attach strategies Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments Build and manage multi‑channel programmes—digital, email, events, webinars—to generate demand and accelerate conversion Partner with regional teams to localise and land global campaigns effectively Develop customer‑facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection‑handling guides—to support growth conversations Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives Segment the installed base and build scenario models to prioritise high‑impact opportunities Own dashboards tracking installed base performance, conversion rates, funnel health, and programme effectiveness Build and maintain TCO calculators and financial tools to support customer and sales conversations Analyse pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy Synthesise data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights Establish data governance standards and reporting cadences to ensure consistent global visibility Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share Convert competitive insights into actionable messaging, sales tools, and campaign strategies Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant Partner with regional leaders and sales to drive market penetration and revenue growth Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption Shape long‑range marketing plans that cement Waters Biosciences’ leadership in flow cytometry Qualifications Bachelor’s in Life Sciences, Business, or related field; MBA or Master’s in Immunology, Cell Biology or related scientific discipline is preferred 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation Flow cytometry experience required Proven track record building and executing global marketing programmes that drive commercial results Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling Advanced PowerPoint, Think‑Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred Exceptional communicator with the ability to turn complex data into clear executive narratives – comfortable influencing at all levels Strong cross‑functional leadership, change management, and problem‑solving skills Ability to travel up to 25% Preferred Qualifications MBA or Master’s in Immunology, Cell Biology or related scientific discipline Who You Are Bold, action‑oriented, and obsessed with results A natural collaborator who brings people together Adaptive, resilient, and comfortable with ambiguity Ready to make an impact in a fast‑moving, global environment Travel & Compensation Ability to travel up to 25%. Salary: $143,300.00 – $236,500.00 USD Annual plus incentives. Equal Opportunity Employer Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Primary Work Location USA CA - Milpitas 135 Work Shift NA (United States of America) #J-18808-Ljbffr Dormont Manufacturing Co