Head of Marketing
Ultra
About the Role
You'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.
This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.
Location: This is an on-site role based in New York City.
What You’ll Own
- Positioning & messaging . Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor . Turn deployment traction into proof.
- Product marketing . Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
- Content & brand . Build a content engine that makes Ultra the credible voice on AI-powered robotics: customer stories, POV pieces, demo assets. Keep the brand sharp and consistent as we scale. Own milestone announcements that grow our unique perspective.
- Demand generation foundations . Stand up the basics (site, funnel tracking, early campaigns, events strategy), then hire and manage a demand gen lead to run the nitty-gritty. You set the strategy; they execute the programs.
- Team building . Grow the marketing org thoughtfully as we scale; you'll shape what the function looks like.
Who You Are
- 8+ years in B2B marketing with deep product marketing / positioning experience. You've defined messaging for a technical product and watched it change win rates.
- Experience as an early or first marketing hire at a startup, building the function from scratch.
- Working fluency in demand generation: you've run or closely managed pipeline programs and know what good looks like, even if it's not your specialty.
- Strong writer. You'll be the best editor in the company and often produce the first draft.
- Comfortable with ambiguity, hands-on by default, and energized by translating complex technology into clear commercial language.
Bonus
- You've sold to operational buyers: supply chain, logistics, manufacturing, or adjacent industries a plus
- Robotics, automation, hardware, or hardware-enabled SaaS background
- Experience marketing a new category or an as-a-service business model
- Familiarity with the fulfillment / 3PL ecosystem
Vacancy posted 19 hours ago
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