VP, Digital Acquisition (Job Based in SE Wisconsin; Relocation Assistance Available)

s, ChatGPT, Perplexity) — often called Generative Engine Optimization (GEO) — turning brand visibility into brand authority.

• Relentless curiosity about our space. An in-depth understanding of our industry and the drive to unearth innovative opportunities that open new channels of qualified leads aligned to our target members.

QUALIFICATIONS

Required

• Bachelor's degree in economics, marketing, communications, or a related field — or equivalent experience.
• 10+ years of experience in digital marketing execution.
• Leadership within direct-to-consumer (DTC) / business-to-consumer (B2C) brands.
• 5+ years in a leadership role within a mid-size or large organization, with the ability to navigate organizational boundaries effectively.
• Experience with AI-driven marketing tools for personalization, predictive analytics, and adapting search and content strategy for AI-driven discovery.
• Strong storytelling and presentation skills, with the ability to translate complex data into actionable insights.
• Strong written and verbal communication skills.

Preferred

• Experience with CDP, segmentation, targeting, and analytics tools including Braze, Google Analytics, Google Search Console, Google Ads, Google Tag Manager, BrightEdge, SurferSEO, AthenaHQ, and Semrush.
• Knowledge of web content and social media audience development and production.

We're the Sheepdogs — the people pushing our industry forward. We work hard, have a damn good time doing it, and lead with humility. Complacency kills, so we don't get comfortable. Growth doesn't have a finish line here, and neither does the opportunity in front of the right leader.

MEMBERS FIRST. MISSION ALWAYS.

Delta Defense is hiring a skilled VP, Digital Acquisition for its growing Revenue Vertical. This position reports directly to the Chief Revenue Officer and will be responsible for leading the digital marketing teams that generate new membership growth for the USCCA.

This position is located in West Bend, WI. We are open to candidates outside of this region and will offer relocation assistance. We are also open to having a discussion around a hybrid schedule.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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